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5 Reasons Why Sororities Should Be Your Next Target Demographic

MarketingIf you’re an entrepreneur, you know the success of your business depends on your ability to market your brand to the right audience. With increasing numbers rushing every year, US News & World Report reveals Greek organizations represent up to 88 percent of the student body at some universities. With more than 400,000 current undergraduate members in over 3,000 chapters…

How to Choose a Specific Target Audience for Your SEO Campaign

BusinessMany businesses understand the importance of creating content to support an SEO campaign; they know that more, high-quality content will boost their authority, provide more text that can be optimized for target keywords, and will attract more inbound links from offsite authorities. However, writing “good” content isn’t enough to guarantee you the best results for your campaign. You also need…