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How Google is Impacting the Travel Industry

Search EnginesOver the past couple of years, marketers have seen Google slowly shift from answering search queries by showing the most relevant website results to self-hosting information and answers with the search engine results page (SERP). 93% of buying decisions start with an online search, so understanding what this shift means for the travel industry is critical in order to maintain…

Ways to Utilise Social Media to Build Your Travel Brand

Business“Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.” - Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. Social media, as part of a holistic, structured SEO strategy can be a useful…