5 Reasons Why Your Website Need Facelift
Good website design is not just about being aesthetically pleasant or instantly captivating. Thinking of good websites, you will have to consider the ease of navigation, the revenue-generating capacity of the website, and a lot of other factors, apart from its appearance.
Yes, you get some idea about your website’s performance by indications like how much time it is taking to load or how outmoded its design looks when compared with other sites. But to be honest, it is not that easy to completely figure out if your website needs a facelift, based on what you see on the surface.
This is not a small problem and can cause you to lag in the competitive world of online business. So, here are 5 signs that will help you find out if it’s time to hire a web designer to redesign your website. Check out-
1. Outer Appearance
No matter how you like to think about it, but the appearance of a website does send out vibes of its worthiness. Haven’t you noticed big businesses always have great looking websites? If you, too, want to radiate your worthiness as a business through your website, you will have to make sure that your website looks appealing. The content has to be arranged beautifully in great fonts and colours. Trust this- there isn’t an easier way to draw readers’ attention and retain it.
2. Ranking on Search Engine Pages
No matter how polished, attractive, and contemporary your website appears, if it is not ranking well, it is of no use to your business. Just study the website thoroughly. Chances are you will find out what is keeping it down on search engine results pages. You can also take the help of search engine optimisation experts in this regard.
3. Low Conversions
Leads are important, no doubt, but something that is even more pivotal is conversions. You might have a great website, which is bringing in a lot of leads. But if those leads are not converting, you won’t get any benefit from their heavy inflow. And no matter why your website is not witnessing good conversions, it is a sign your website needs an urgent redesign.
Read also: How colors affect website conversions?
4. Difficulty Updating Content
Google values those websites which are regularly updated with useful content. And that is why keeping your website up-to-date is one of your primary businesses. If, for some reason, you are finding it hard to update or add content, you need to consider getting your website redesigned. For the best solution, redesign, and incorporate a CMS like WordPress. It will not just help you have greater control over your site’s content but will also make it easy for you to monitor user experience.
5. Consistency Matters
The worst thing you can do to your website is getting it redesigned by different developers, from time to time. What this does is that it offers a different taste and flavour to your website every time a new developer makes improvements in it. So, it is important that whenever you approach a new developer for your website, you tell them that you need consistency in the design. And consistency means everything starting from the colours used to the overall theme and style of the website.
Courtesy: Vipy Agarwal from Sturdy Sports
Photos courtesy of gettyimages.com