How a Website’s Design Can Increase E-Commerce Conversions
Unless you’re a website design expert, it’s nearly impossible to understand the intricacies of this skill and the ability web designers have when it comes to increasing online e-commerce conversions. Whether you realize it or not, there are certain design tricks professional site designers can use on your e-commerce website to make it much more profitable than you may have originally expected.
Do you believe in the power of web design to increase e-commerce conversions? If not, prepare to have your mind blown because we’re about to share some powerful design secrets that will knock your socks off and literally have you instantly calling the first web designer you can find to implement these powerful suggestions on your e-commerce site.
Not yet convinced? We’ll now take a look at some of the best conversion tips a top web design firm, AugustedgeDesign.com located in Wenatchee, uses to increase conversions on their clients’ websites.
3 E-Commerce Web Design Conversion Tips Revealed
1. Color Theory and Contrast Psychology
When viewing a website, you will be attracted to certain visual cues that grabbed your attention. Color is one of the biggest visual cues that can be utilized to improve e-commerce conversion rates. Finding the right combination of colors that appeal to your audience is certainly going to help your conversion rates soar. Many people suggest that the color red will attract more people to click the buy now button. The only way to truly discover the right combinations of background colors, foreground colors, and call to action buttons is to perform A/B split testing on your website. Never assume anything as far as conversion rates are concerned. Always test every variable possible and stick with the color scheme that creates the best conversion results.
2. Adding Your Call To Action To A Container
This may seem like an odd thing to do, but when you put your call to action into a container it makes it really stand out when compared to the rest of the content on your page. Since your call to action is the most important thing on your e-commerce website, it makes sense that you would put it in a container so that it really stands out for your customers to see. So add your call to action button to a container and make sure that your visitors will be able to identify it clearly and quickly within a matter of seconds as they scroll down your webpage. This all but guarantees that you’ll achieve better e-commerce sales.
3. Point To Your Calls To Action Using Directional Cues
The perfect way to get your visitors to follow the path you want them to take on your website is to implement a set of directional cues. Use these cues to guide your website visitor to your conversion goal. In this case, you’re going to guide users to the by now call to action buttons on your e-commerce website. Small businesses, on the other hand, could use directional cues to guide customers to their lead generation forms.
At the end of the day, if you utilize the suggested design changes your e-commerce conversion rates will skyrocket. Try them and see for yourself.