Local SEO: 3 Tips to Help You Rank Your Website Locally
“It is essential that marketers dig deeper into search, social, local mobile data to understand how they all work in tandem to impact ranking.”
– Jim Yu
Local Search Engine Optimisation has become a vital part of your business’s overall digital media marketing strategy. Simply stated, to gain an edge over your competition, you need to make sure that your business ranks in the first three places (also known as the top three pack) on the Google search engine results page (SERP).
Well, the latest statistics from Google show that “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” In conclusion, being highly ranked on the SERP has a direct impact on in-store traffic. Ergo, these statistics give enough reason to prioritise your local SEO strategy.
What is local SEO?
To understand what is required of us regarding ranking on the local SERP, let’s have a look at what the definition of local SEO is:
In essence, local SEO is the method to ensure that it is as easy as possible for prospective customers to find information about your business online, either when they search explicitly for your company or for any firms that provide the goods and services in their local area.
For example, if a prospective customer has a burst pipe or a broken hot water geyser in the middle of the night, and they need a plumber to come out and stop the water from flooding their house. They will search for a 24-hour or emergency plumber in the area where they live. They are not interested in a company that services an area across the country from where they stay.
As you own a 24-hour plumbing business, you need their business. How do you ensure that they contact you? Simply stated, you make sure that your business ranks in the top three pack on the SERP for the phrases “24-hour plumber” and “emergency plumber”.
Tips to help you rank your business locally
It goes without saying that it is of vital importance to make sure that your SEO strategy is set planned and executed with care. Incomplete and conflicting information will have an adverse effect on your SERP ranking. Therefore, here are several tips to guarantee that your business ranks in the top three pack on the SERP:
1. Set up your website correctly
Correctly list your address and contact details on your website. Add your city and region, and even an embedded map to these details on your site. The key takeaway is to make sure that your address and contact information is uniformly listed across all online locations. Any differentiations will harm your website’s SERP ranking.
2. Set up your Google My Business page
Google My Business is a way to list all of your company information in one place. Additionally, Google will show you statistics and insights about how people interact with your business online. It’s important to note that local SEO is a continual process. Therefore, this information is vital to help you adjust your SEO strategy to increase its effectiveness.
3. Reviews and Citations
Local reviews and citations are a vital cog in the search engine ranking process. Listings in local online directories are an important means to increase your business’s SERP ranking. Additionally, positive reviews on sites such as Google and Yelp will go a long way towards driving local traffic to your website.