Google recently updated their Google Panda Algorithm and Adsense Code Modifying Policy. Webmaster are now wait and see if the new Panda Algorithm will take a toll on their sites. Adsense Publisher also starting to implement the new allowed modified adsense code into their developed sites.
With the Google Panda algorithm updates out of the shelf on 22nd this month, many webmaster may or may not feel the effect of the transitions. Traffic from search engine are essential for anyone running a money making blog or informative based blog. Almost 60% new visitor are coming from search engine sources such as Google. Therefore the algorithm updates will definitely increase or decrease some website’s traffic nonetheless. Although to prevent any kind of future penalties from Google and increase your search engine ranking position, you can try this recommended step to increase your serp.
With the Google adsense code modifying policy updates. They now permit publishers to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers and otherwise comply with their Terms and Conditions and program policies. This will enable adsense publishers to try a range of techniques on their site such as:
- Responsive design: Enabling publishers to create a single webpage that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet, to maximize user experience.
- A/B testing: Running a test by creating multiple versions of a page, comparing user behavior to see which page is the most effective.
- Setting custom channels dynamically: Tracking performance of segments of users, sections of your site, or other behavior to maximize ad and user experience.
- Ad tag minification: Enabling your site pages to load faster by reducing the amount of data to be transferred.
Responsive design on adsense are closely anticipated by publisher and advertiser. You can find the new responsive adsense method here.
How Responsive Adsense can benefit you?
If you’re an avid adsense publisher, you’ll know how frustrated it is to have a skywide 720×90 advertisement banner or text link when viewing in mobile device such as ipad and iphone. The ads were cut out or overflow hidden in some cases. This will reduce visitors experiece hence will reduce the full capability of advertiser campaign exposure. With the rapid growth of mobile technology, almost 70% of your site’s visitor will be on mobile device which i’m pretty sure you’ll be happy if the adsense ads can be shown correctly without the ugly cut out element.
For more insight on the Google Panda Algorithm and Adsense Code Modifying Policy Update, visit the google inside adsense blog.