Whether small or big, every eCommerce store’s primary aim is to increase online sales. But, the question is how to do it? Fortunately, there are plenty of ways you can improve conversion rate, out of which many can be applied right away. No matter if you sell products or run service-oriented business, here are 5 working and actionable strategies that you can use to boost your sales online.
#1 Apply a Personalized Call-to-Action
One of the most significant elements of a website, call-to-action button is used to persuade users to perform an action. In eCommerce websites, the CTAs are generally labelled as ‘add to cart’ or ‘buy now’. But, call to action buttons are also used to urge users do other tasks like follow on social media, subscribe to email newsletter, or sharing content. According to Hubspot, personalizing a call to action button based on the leads, visitors or customers can greatly enhance conversions.
#2 Create a Sense of Urgency
It is important to be honest and transparent about your products and services, but there is no wrong in creating a sense of urgency to influence users to make a purchase right away. By offering limited time discount codes and offers or limited products, your customers can positively respond to incentives. The sense of urgency makes them think that they are going to lose the best deals or products if they don’t act right away. This is a great way to gain more sales.
#3 Keep Ample Whitespace to Your Website
Keep enough white space on your web pages rather than inserting too many elements. Overcrowding your web pages may make it difficult for visitors to locate crucial elements of your website. Keep your website design neat and place the vital CTAs in easily accessible positions, so your users can easily find what they are looking for. According to several studies, it was discovered that decluttering your site has resulted in higher sales and improved conversion rate.
#4 Build Trust with Customer Testimonials
As satisfied customers are the heart of any business, they also play an important role in increasing your sales. Satisfied customers hold one of the most influential weapons that is testimonials. Your customer’s testimonial can highly influence new customers to trust your company through their positive reviews and opinions about your products or brand. If you have a list of happy and satisfied clients, make sure you inform your potential customers about it.
#5 Provide Multiple Payment Gateways
To persuade a large number of customers to make a purchase from your website, make sure you offer as many payment methods as possible. There are more choices available to customers in terms of paying for their order, and not everybody likes to pay by debit card. By providing multiple payment options like Apple Pay, Google Wallet, WePay, Stripe, etc., you are welcoming more prospects to shop from your website. This may need a lot of work to be done on your site, but that’s totally worth it.
Try these above-mentioned tips and let us know how it affected your business.