Running a small business is no easy task, yet in order to future-proof your brand, you also need to secure publicity and gain industry recognition. The market is flooded with similar products and services that are promoted to millions of consumers every single day, so what customers may be asking is – what makes you different and why should they invest in your brand? With effort, you can make a valid impression through various marketing techniques and clever business strategies. In this guide, we are going to look at some useful ways you can gain recognition for your small business that may never have crossed your mind:
· Collaborate with other businesses
When you associate with other businesses, you present the opportunity of attracting new customers to your client base. It is important to note that this tactic is different from affiliating with a competitive business. Like-minded businesses typically work in a similar niche with the same target audience but offer completely different products and services to prevent rivalry. By working together, you will promote one another which will be beneficial in providing further visibility and potentially securing new opportunities.
· Publish a book on your business knowledge
Individuals interested in purchasing a particular product or service are typically interested in the expertise and knowledge base of the brand before continuing through the sales process. Writing a book about certain aspects of your industry displays detailed knowledge and establishes you as a leader in the field. What is more, this technique could also introduce your brand name to potential new customers who are interested in your industry and wish to find out more about what your business offers. If you are keen to try out this technique, it will be worth checking out the different publishing options for your book.
· Make your website mobile-friendly
Gone are the days when people would jump onto their PC simply to browse through a website. With the recent advancements in technology, it has been discovered that just over 50% of website traffic now derives from mobile devices. If your website is not mobile-friendly, you are bound to get left behind the competition. Google tends to favor websites that are mobile-friendly by placing them at the top of the search engine for enhanced visibility. You can check if your website is mobile-friendly here.
· Share relevant content
Whether you plan on creating interesting content for your follower base or share from another brand, giving your online customers interesting content is valuable. There are many platforms on which you can achieve this, such as through a blog, social media platforms, or even contribute to other websites as a guest writer. All of these endeavors (especially when merged) will attract customer attention and hopefully generate more visits to your website, which should trigger the start of your business growth.
In the early days of starting a business, recognition is essential for getting the ball rolling and turning a small corporation into a global brand. A business should conduct SEO in order to be able to rank higher on search engines and generate more organic traffic. The company Sitetrail has compiled a list of the best SEO tools available. Therefore, we hope the above tips will come in useful for getting off on the right foot.