A good online presence is no longer something which is simply optional for businesses these days. In today’s digitally revolutionized world, a good online presence is absolutely essential for businesses of all sizes and industries who want to succeed. With more people than ever using the internet to quickly and easily discover the businesses, products and services they are looking for, it makes sense to be easily accessible to your target customers online in order to gain edge over the competition and provide your company with the foundations that it needs to grow.
Optimize Your Website
You may be surprised to hear that as of now, only around 51% of small businesses actually have a website. At this point, there really is no reason for your business not to have a website – even if you don’t actually use it to sell your products and services online, having a web address that your customers can visit can help you to attract new custom and provide potential customers with information and answers about the service and products which you offer. When around 97% of customers are now using the internet to search for businesses and products online, even a basic website can seriously help your business. Once you’ve set your website up, use SEO services to ensure that it is optimized and appears high in Google’s search results.
Using social media is a sure fire way to help your online presence grow. With a huge majority of the population all using at least one of the available social media platforms such as Facebook, Twitter and Instagram – it makes perfect sense to get involved and use this opportunity to spread information to your existing and potential customers. For example, using a Facebook page that your customers can follow puts you in a position to share new information with them in real-time using social media updates, sharing photographs, videos, links and anything else that you think your customers may wish to hear about. Social media also allows you to improve your company’s customer service experience by being available to your customers through comments and instant messaging services. When you’re using social media, make sure you’re on LinkedIn as well. Here’s a post on how you can use Endorsements on LinkedIn to improve your online presence.
Start a Blog
If you have a business website, adding a business blog is a great way to watch your online presence soar. A regularly, updated, interesting blog is going to attract more traffic than just a plain website -as people will click on links to blog posts to read the content, not just to buy from your site. However, interesting blog posts could subsequently lead to more sales as users are interested in the content that they read and want to learn more about what your business has to offer. Evergreen, interesting content that doesn’t go out of date is also hugely favored by Google and can help to give your business the edge over the competition when it comes to the Google SERPs.
How do you ensure that your online presence is always growing? Leave your response in the comments below.