The internet has become the defacto source of our information. Local businesses are starting to understand the importance of online presence through websites. Free website builder tools like that of Wix have made it a lot simpler to create websites for local businesses.
It is not difficult to get yourself a website, but is it driving new customers to you? If your website is not ranking well in search engines, it will not help you in acquiring new customers.
Wix fixes this by providing search engine optimization features through its simple and intuitive Wix SEO Wizard.
Wix SEO Wizard:
Search engine optimization, or SEO as it is shortly called, is the important for any website that is looking to get exposure and acquire new customers. If you are a small business owner, you might not have the skill set that is required to handle SEO on your own. If you are hiring a professional, it will cost you a lot. So, how do you fix it?
Wix SEO Wiz, is a DIY tool from Wix, that guides you through the entire SEO process for your business website. Wix SEO Wiz makes the tedious task of doing SEO for your website, a lot more easier and interesting. Wix not only helps you in the creation of functional and aesthetically beautiful websites, but also helps you in optimizing it for maximum returns.
Features of Wix SEO Wiz
Let’s take a deeper look at all the different features offered by the Wix SEO Wiz that helps you in ranking better in search engines.
#1 Customized Action Plan: You need a well designed action plan that covers all parameters of website optimization. There is no one solution fits all, when it comes to SEO. Thus. Wix SEO Wiz helps you by generating a personalized plan, custom made for your website. All you have to do is to follow the checklist generated by the wizard for maximum results.
It covers all aspects including SEO page titles, meta descriptions, keyword-rich page content.
#2 Keyword Research: When it comes to ranking better, keywords play an important role. You will have to optimize your content with the right amount of keywords, so that you will be able to rank better. Wix provides tools that help you in keyword research. As a local business website, your will have to be visible to the customers who are looking for a service or product in your locality. The keywords that you target should be based on your business niche and location.
Wix SEO Wiz will analyze your existing keywords and suggest new keywords that are related to help you increase your visibility online. Finding and targeting the correct keywords, will make a huge difference when it comes to SEO and the Wix SEO Wiz will help you with just that.
#3 Tracking and Improving: Wix SEO Wiz will help you in periodically tracking your website performance when it comes to search rankings. With that, you will be able to see which tactics work and which does not and take appropriate action to fix problem areas with the help of the reinforced SEO action plan.
#4 Learning as You Grow: Wix is not just about improving your website’s search engine rankings. It will also guide you on all things regarding SEO and help you learn more on the subject. The Wiz will guide you with answers to all your SEO questions with detailed answers and video based tutorials.
Features for Local Businesses:
If you are a local business, you need very specific kind of optimisations to rank better. You will be able to improve your local SEO by adding rich microdata snippets for business address, pin code, work hours, phone numbers, services, pricing, etc In order to rank better for broad keyword searches by users who are searching from your locality, you should have location data added for your shops. Wix SEO Wiz guides you in all these aspects
I hope this article was useful for you to learn more about the best features of the new Wix SEO Wiz and how you can use it for the growth of your business. There are so many possibilities that are unlocked with the help of this. Make the most out of it. If you have any doubts with regards to this, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.
Do you have any other reservations against getting yourself a Wix subscription? Are you using any other search engine optimization tool at the moment? If you are an existing Wix user, what is your experience using Wix for your website needs? What do you think of its user interface and workflows? Let us know through the comments.