Digital marketing has been around for quite some time now and it has evolved significantly since its inception. With the constant emergence of technology, digital marketing also experiences transformations every year. With COVID-19 creating an environment of uncertainty, Businesses are aiming their marketing strategies to develop resilience.
While it cannot be said that the surprises are over, the coming time is expected to be more stable and predictable. Companies are hiring experts like Impressive Digital – SEO Company in Austin to figure out the upcoming trends for effective marketing.
Currently, the customer base is saturated with messages and the market continues to be challenging, complete certainty is still impossible. Even so, experts have predicted some trends, 2022 will bring and that will lay the foundation of a future-ready digital marketing strategy for businesses.
Acceleration in the rise of AI
Google is ending cookie tracking, if not in 2022, surely in 2023. This will make it significantly more difficult for marketers to effectively target audiences with their ads. AI is bringing the answer to this challenge. The technology is already helping companies in automatic web traffic reporting, analysis of customers’ behavior, prediction of their future purchases, and keyword recommendations.
Businesses that are leveraging AI can make an ROI within a year. AI going to become the need for the companies who want to rank high on SERP and target customers without tracking them.
Hearing customers’ voices is crucial
AI has opened a plethora of new tools for everything related to digital marketing. From market intelligence to carry out conversations, everything is automated or automation-assisted. With the rising use of chatbots in B2C interactions, businesses are taking more customer calls than they used to.
The increasing popularity of voice searches also adds a dimension to this aspect. Statistics suggest that nearly 17% of the world’s online population use voice commands to search the web. Those who can harvest technology to listen to their customers more are going to be leaders.
Your target audience is not limited to one channel when it comes to accessing information over the Internet. There are already so many social media channels with a colossal amount of users. Even at present, these channels have deeply penetrated digital marketing strategies. The trend is likely to continue and grow shortly and a multi-channel approach will be imperative.
Increase in the number of online events
Events have always been a great medium of directly interacting with the target audience and gathering their data. A switch to their online realm due to the pandemic has liberated these events from several issues like distance, scheduling, conveyance, catering, and more. A brand that can successfully serve its audience with quality information in events is likely to be their first choice in their next purchase.
Emphasis on emotional storytelling
Simply mentioning or describing your product is not enough. You need to make a deep connection with the audience before you sell the products. Storytelling is a soft selling technique that focuses on exactly that. You create a story that your prospects can relate to and convey most convincingly. The art is in making them feel a part of the story. The trend will continue to rise, especially in B2B marketing in the form of case studies.