Marketing bootcamps are specialized and focused training courses. Here are five ways to help you get the most value out of a marketing bootcamp.
Define your goals
Before jumping straight into a marketing bootcamp, do your homework.
It helps you greatly to know beforehand why exactly you want to go through such a program.
Define your goals as specifically as possible: What do you want out of this program? What do you want to learn? Is it to help you in your career transition? Or to help you in your career progression? Or to land a job? Or anything else.
Write down your goal/s.
Do your research
Now that you have defined your objectives, it’s now important to research courses available.
You want to be fully aware of various growth marketing courses available, institutions offering these courses, course timeline, course curriculum, everything else.
Once you have this information, you need to contemplate at length. Spend a few hours to make an informed decision. Seek advice, opinions, and reviews from your peers, mentors, and course/bootcamp alumni.
Pick a growth marketing bootcamp that is most suitable for your context and career goals.
Have a headstart
Assuming you have some time before the marketing bootcamp start date, spend time to get familiar with the course content. Most of the bootcamps advertise their detailed curriculum beforehand. Make the most of this.
You will be better positioned to grasp the concepts taught once the program begins.
So, as a practice, spend time reviewing the topics before the class. By doing this, you will not only learn better but also have more time at hand to think and work on practical applications.
Give your 100%
Marketing bootcamps are different than any other regular training course. They are immersive in nature and focus is on learning by doing; with a lot of real-life case studies and project work.
It’s easy to get overwhelmed and doubt the curriculum and the pedagogy. But remember – at well-established growth marketing bootcamps with a successful track record, the curriculum is generally tested and refined over the years.
So, you need to trust the pedagogy, follow facilitators’ directions diligently and give your best, always and throughout, to get the best value out of the program.
Grow your professional network
Lastly and more importantly, never lose focus on growing your professional network.
Fellow coursemates, instructors, alumni, facilitators from industry, everyone – make a conscious effort to develop meaningful relationships with the people at every stage of the course.
Not just during the course, but also before and even after the completion of the course.
Ask questions, answer others’ questions, get involved in discussions, be an active member of the community, seek advice, provide compliments, engage with others’ content, do all of that. Genuinely and honestly.
If your goal is to land a job then leverage the career success team and alumni as much as possible.
But remember, begin applying to jobs only after you successfully complete the bootcamp. This way, you will stay focused on learning during the course and also have sizeable accomplishments to showcase after the successful completion of the program.
You now know what to do to get the best value out of a marketing bootcamp. Remember – these ways aren’t necessarily easy to follow diligently and consistently.
Consistency is the key. If you are disciplined throughout the bootcamp program, put in consistent effort to follow the above mentioned 5 recommendations diligently then you are sure to derive the maximum value.
All the best!
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Shankar Shethe is an experienced marketer who helps businesses acquire customers intelligently, retain them optimally, and manage them profitably. He possesses a unique combination of creative and analytical skills that have proven valuable in solving complex problems and driving business results. Growth marketer by the day and reader by the night. Follow him on Twitter here: @shankar_shethe