Social media is a never-ending tunnel of new ideas, innovations and trends. You can market almost anything on social media. Once you get a grip of an effective social media marketing strategy that works for your brand, there is no going back. The key is to understand your target audience’s emotions and design strategies that strike their fantasy.
As an e-commerce store, you are missing out on enormous opportunities if you fail to utilise an effective social media marketing strategy. When you are an e-commerce store it can be quite a challenge to find something out of the box and ensure that it appeals to your target audience.
With so many eCommerce stores that are probably selling something similar to you, how do you stand out from them? Creating a unique marketing strategy is no rocket science. All you need is a great understanding of your target audience, know their buyer personas and get some help from a professional social media agency.
Setting up your brand as a forefront on social media platforms
If a silly meme page can gain millions of followers, Social media is all about connecting with your audience and making them resonate with your brand’s motto. When a user searches for your store, he will most likely go through your social media page as well. And this is an opportunity for you to create an everlasting impression on them. Have you ever visited the social media account of an e-commerce store and found thumb-stopping and catchy posts?
This is when you end up gazing at their social media for hours. So what are those factors that make a brand’s social media so attractive that it lures the users into making a purchase? This blog will help your brand to make a breakthrough on various social media platforms by establishing a rock-solid foundation in the digital world.
Let us dive right in!
1. Driving traffic to your social media
The social media of your e-commerce store can be used in two ways. Either you can simply make users aware of your products and increase your brand credibility or you can drive sales from your social media. Customers who receive a positive response from your social media are more likely to visit your actual website and make a purchase. Make sure that you post regularly and use relevant hashtags in every post. Yet another way of driving traffic to your page is by using sponsored posts or influencer marketing. What is a hashtag?
2. Using shoppable posts
Facebook and Instagram both offer ads for your e-commerce store. But another update that is making a buzz is the shoppable posts. For quite some time we all know that Facebook is offering shoppable posts. But e-commerce stores on Instagram have experienced a 25-45% rise in their sales since Instagram came up with an e-commerce friendly landscape. Shoppable posts make it easy for your audience to get a look at your storefront and this way your products are easily accessible to your Instagram followers.
3. Utilise every feature
Make sure that you do your homework before setting up an e-commerce store. For platforms like Instagram, there is so much you can do when you have an e-commerce store. For example: when you have more than 10,000 followers on Instagram, you can put a ‘swipe up’ link in your stories. This will take your followers directly to the website where they can shop for the product. You can also upload a picture of products and there is a feature that allows your followers to tap on the image and view the price of the products.
You can also create multiple ‘highlights’ on your account. For example: if you are a beauty and wellness blog you create various highlights such as ‘skincare’, ‘haircare’, ‘multivitamins’, and so on. This way your audience can choose whatever fits their needs and know more about the specific products that they are interested in. you can also use the ‘shop the look’ feature on Pinterest.
4. Curate video content for Youtube
Youtube is a platform that comes with so many possibilities. You can use it to partner with influencers who can mention your products or services in their video and mention links to buying your products directly in the bio. Or you can also have your brand’s own Youtube channel where you make videos regarding different products and their applications. Users are looking for fresh and informative content, and there is nothing better than getting in their good books via an informative Youtube video that connects with them. You can also think about stepping in
5. Go live
It is about time you stop scheduling your posts as your audience wants some real-time action. Facebook has a feature that allows e-commerce stores to display products in their stream. This way your audience can take a screenshot of the product that they are interested in and you can take payments from your inbox. This feature is very easy to use and hence, works wonders. A lot of brands have been able to increase their sales significantly merely by using this feature.
Social media is more than posting photos and videos of your products or services. It requires formulating a strategy that works best for your brand. No matter what you are selling, you are not going to see results overnight. Decide what your goal is. Is it to simply educate your audience to drive traffic on your actual e-commerce website or is it to gain conversions on your social media.
It is all about making your brand stand out. And for this, you need an effective social media marketing strategy. No matter what your e-commerce store sells or what services you provide, their marketing strategies are based on meticulous research on your business niche and target audience.
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