Businesses need visibility for more sales and they can obtain it through search engines. SEO or search engine optimization refers to the organic traffic that your website generates. Read more about SEO in this link here. However, not all business owners have the time to analyze reports about their current rankings on Google, Bing, Yahoo, or other search engines. Some owners of restaurants just want to find the best recipes that suit their customers’ taste. Some flower shop owners are busy calling the producers of roses and lilies to be bothered by reports.
On Clients’ Perspective
There are business owners who are interested in growing their businesses, but they are not necessarily living in the SEO world. They don’t have the time to study about technical data, analytics, and keywords. It can be overwhelming for them to manage the business, payroll, accounting, and SEO at the same time. They might not even be interested in their website traffic or if the content in their site is unique or not.
However, SEO reports should not be neglected. If you are a business owner, your ranking says a lot about your marketing plans and how customers see you as a company. Your report card also shows how you perform against your competitors. Your reports show accurate data about your current standing in the market. You can have a complete view of crawl errors or the things that stop search engines in finding your content. Your SEO report card shows mobile friendliness, user engagements, and behaviors.
Get a Complete View of Your Online Presence
Some business owners don’t know what to include in their SEO reports. If this is the case with you, then you might want to research more about what you want to find out. Some of the things that you might want to include in an SEO report can include the following:
- Website Reviews and Feedback
- Website Content Relevance and Uniqueness
- On and Off-page SEO Factors
- Analysis of Keywords
- The Overall Competitiveness of your Market
If you don’t have time for this, the good news is that there are a lot of SEO experts that offer their services for your needs. You just have to go the right we
On the SEO Experts’ Perspective
Are you Offering SEO Service?
The ultimate goal of search engine optimization is to generate traffic. This traffic is converted into leads and sales if the customer is interested. A company wanted to know how they are doing in the search engine rankings if there are improvements in the SEO efforts that they have been doing, and if there are fixes that they need to work on in order to grow the company. There should be technical SEOs where hreflang and site structures matter. For more information about hreflang, visit this site: https://support.google.com/webmasters/answer/189077?hl=en.
If you are the one offering search optimization service, a comprehensive report shows the client that you have what it takes to improve their company. You can include the kinds of traffic that go into the website, the current rankings, the comparisons with the previous months’ performances, the overall health of the site, the backlinks, the conversions, and the recommendations for this month.
If you are a marketing firm that offers digital services to your clients, you might not want to get to a point where the company manager will ask you on what you have been doing all this time for the rankings. You might want to instead present them with a comprehensive report about the overall health of the website from time to time. If there are improvements, you should be able to show it to the company as well. There are a lot of things that you need to do for your client and that can include the following:
1. Crawlable Sites
Search engines generally work as a kind of spider. They comb and crawl through billions of sites every day in order to save bits of keywords that determine the rankings of SEO. You have to make sure that your client’s site is crawlable. There are a lot of simulators for you to use in order to check this. You can use software that is specially designed in calculating the crawlability of your site and you can use them to your advantage.
2. Speed is an Advantage
In the digital world, people don’t want to wait. They want sites that automatically load when they want to find out some information regardless if they are using mobile or laptops. The faster your site will load, the more you will be able to rank higher. There are page speed insights that you need to include in your report so that you can find if your client needs to purchase faster hosts and monitor the overall site performance.
3. Fix Broken Links
Bad links are the ones that get to nowhere when site visitors click on them. Your clients’ site can suffer if the search engines often find broken links on the website. This can stop the spider crawl and as a result, it will move on to another site that can provide complete information. You have to ensure that any links go to some reputable sites and they provide related keyword information.
4. Provide Strategies for Keywords
Some mistakenly think that the more they include keywords on their site content, the more search engines will discover them. This is not the case as keywords stuffing can adversely affect your rankings. There should be enough keywords or a specific keyword density on the site. Too little may make the site not discoverable and too much can be a no-no. As an SEO specialist, make sure that the keywords are relevant to the services and products that your clients offer.
If you are a business owner who wants more traffic to your site, you might want to hire a specialist that can improve your rankings. If you don’t want to read reports and analytics, a specialist can help you collect data and interpret them for you. If you are the one providing SEO service, you need to do a complete report on how your clients are performing. You might want to use tools especially if you have more than one client to make reports detailed and comprehensive. By getting into the right website today, you can get the full service for both clients and specialists.