In this world, technology rules everything that we do. Whether it is as simple as cooking to more complicated tasks like strategy and policy-making, technology is used in every step of the way. This advancement would not be possible without the invention of electricity. As we harnessed this power, we have discovered new ways of doing mundane tasks. It has made our lives easier and even better than before. However, there is another invention that was created because of the power of electricity. This can’t exist without another product of this power. We are referring to the computer and the internet.
With these two powerful inventions, we have created this influential juggernaut which is now used in our everyday life. It has also bled into most businesses and organizations around the world. It was once considered risky to invest in such a new concept. Nowadays, you wouldn’t even find a single company that doesn’t have a computer or internet. If such a company exists, it would be labeled as too out of the times and should not be patronized by many people.
Is Technological Advancement A Good Thing?
Advancement is a good thing for business, and with it comes a change in every single process in the entire system. Technology is an important part of it, even in office areas like human resources, accounting, and marketing. You can click here to see how other areas of business have changed through the years.
Marketing is considered as one of the most important parts of the business. It may not be dealing with the employees or the heavy equipment, but they do bring in the most important people: customers. They are the ones bringing money in the business, and the marketing department is the one attracting these customers. Usually, they are also the ones who are working hard to retain customers in various ways. Some might think that marketing is useless because it seems that their job can be done by everybody. However, all the strategies and procedures needed to attract, retain and generate more customers is the job of a good marketing expert.
On the other hand, these days are quite different than those of the previous decades. Marketing, specifically advertising, was always focused on the medium of entertainment and information. When it was only newspapers and radio, which was where most advertisements were written and aired. Billboards and flyers were also quite common, and this is where most of the marketing budget goes for almost every company. When television came, these were still quite popular as TV ads can only be bought by bigger companies. However, this rapidly changed as the internet became widely available for the masses.
Digital marketing came into being not long after, and it is still one of the most prevalent marketing strategies of the 21st century. It is considerably more affordable to advertise on the internet, and you don’t have to choose multiple networks to air one singular ad. This can cost up to millions, with the production value and cost of each second on air. However, with the internet, you can cover the entire United States population with less than that. This is because most people have an internet connection these days. You can even hire a team to do digital marketing for you like alphaclicks.co, which can cost comparably less than a single TV ad.
Types Of Digital Marketing
1. Website Creation and Design
If there is one thing that you should have as a company in the 21st century, it’s a website. As most people are on the internet nowadays, people would tend to search for your company if they encounter the name. Google and Yahoo are such good friends of most people, and they can search for anything in a heartbeat. If they cannot find anything about your company on the internet, then it may seem suspicious to them. They wouldn’t even bother to check your actual office.
A website is needed for you to present what your company or organization is all about without people going to your location. Of course, it will help them learn more about you but having an effective website is the start of a good customer relationship.
2. Search Engine Optimization
It is not just enough for you to have an effective website for your potential customers. You have to make sure that your website will be the first one they will see when they look using certain keywords. Even though having the right words on your website helps, that doesn’t let you get to the first page. Search engines or browsers have their set of standards that let them decide which page should be seen first by the searcher. Search engine optimization deals with the manipulation of those standards, which changes every time. It is the responsibility of a digital marketing expert to follow the trends and make changes as needed with the marketing strategies done on the internet.
3. Pay Per Click (PPC) Ads
Now, this is a rather new concept in the digital world and it can be used instead of search engine optimization in some scenarios. A search engine developer (like Google, for instance) will auction an ad placement on the first page of a search. Then companies will bid for this position, and whoever wins will have the chance to display their ad on the first page of search with their designated keywords. The term pay per click is referring to the way this ad will be paid: each time a searcher would click an ad will correspond to the amount needed to be paid by the company advertising. Learn more about this here: https://www.searchenginejournal.com/ppc-guide/.
4. Social Media Marketing
This is one of the most popular ways of doing digital marketing as it involves an almost entirely free way of advertising. Of course, there are also paid options depending on the social media considered, and it helps with the marketing and ad campaign of any company. As most people have social media accounts these days (some even have multiple accounts on the same website), it just makes sense for most companies to market their products and services on the platform.