Marketing your company can be a tough battle. After all, if not done effectively, your marketing could have a significant impact on your ROI. And if you’ve been considering how you can get better at promoting your firm, then I’ve provided a few helpful examples to check out below:
Make Sure Your Branding Is Solid
If you’re going to be trying to expand your audience, then one of the first steps you’re going to want to take is making sure that your branding is in the right place. Not only is your brand the visual representation of your company, but the ethos and mission of it as well. As noted by LucidPress, 64 percent of consumers cite shared values as a reason they do business with a brand, showing how vital of a role it plays in the customer experience, as well as eventually profits.
Regardless of the current investment you’ve put into branding, have a consultant or someone with design experience take a look at your branding. The main objective here is to get them to give an objective view as if it’s their very first time seeing it. Try to pull questions if you can that draw towards this, giving you insights on if you need to improve or not. Even if it’s found out that it might be wise to invest in a brand that’s a little bit more on the mark for what you’re after, put forth the investment into what it cost, as you’ll be thanking yourself in the long-term for doing so.
Stay Consistent With Your Efforts
Another important aspect of improving your marketing is getting and staying consistent with your overall efforts. No matter if it’s inbound or outbound lead generation, the general idea is that you don’t become discouraged for not seeing the results that you’re immediately after. Marketing takes time; it’s a process of learning and growing as much as it is trying to stay relevant.
The overarching mission here is to make a routine that helps you constantly be ringing out for new conversations to strike up. While this might feel awkward at first, it’s somewhat expected out of a company, because as noted by Zimmer Communications, consistent presentation of a brand can increase revenue by 23 percent. And although it might take some to hit numbers like that, as long as you keep up with it on a day-to-day basis, you’ll be in a much better position long-term to strive.
Try Out New Inbound Sources
A commonly underrated aspect of marketing for your company, certain inbound strategies can have great ROI without breaking the bank. With a knack for effectiveness, your inbound traffic can be much easier to establish than you might imagine, especially if you study up on some digital strategies. Although it might take a little bit of extra work, becoming solid with your inbound can be a great habit to pick up.
A goal with inbound is to look at it from the perspective of what action can be done. For example, as noted by Junto Digital, with 93 percent of online experiences beginning with search, finding the perfect keyword for people to search and click on your link could be well-worth the effort in seeking that out. The less work and steps required for an inbound lead to convert the better, giving you the greatest chance of success in closing deals.
Take Notes From Some Of The Industry’s Best
Finally, if you’re always looking to get better and better at marketing, taking a page out from the book of those who know the industry best is going to be a top-tier resource. Believe it or not, those that have become successful entrepreneurs generally like to share their insights as marketing (in fact, according to Hubspot 53 percent of marketers say content creation is their top priority, much of which is thought leadership). And while there might be some people you keep an eye on, it’s always smart to expand.
Make a list of the thought leaders to follow, highlighting what benefit each might teach you. For example, Peter Lowy (Bloomberg.com) is the head of several retail chains, so his social media and accounts are great to pay attention to if you’re looking to scale your business. Furthermore, find the thought leaders that you look up to as a mentor, giving you a well-rounded approach to things like customer relations. This is an opportunity for you to learn, so take advantage of it as a time to expand your horizons.
What are some strategies you’ve used to get better at marketing? Comment with your answers below!