Online purchasing by consumers has not lived up to the expectations of experts because of the following reasons. Firstly, the increasing number of cyber crimes delay people from making online purchases using their credit and debit cards. Some online shopping methods require consumers to give out their credit or debit card information.
Online buyers argue that the Internet is the place where most theft cases occur when an individual use the system for online purchases. Most thefts in United States do occur through online purchasing where individuals give out their credit card information. Despite numerous campaigns to promotion online shopping, most of the U.S populations still belief that online purchasing leads expose people to cyber thefts.
Convenience is the second factor influencing consumer online purchasing power. Convenience acts as an essential factor that affects consumer’s buying decision. Most online shopping sites are too complicated for use by an ordinary person. Additionally, some sites are hard to trace, examine, and chose the best merchandise for paying for goods or services. This kind of inconvenience has made many consumers prefer past methods of purchasing goods directly from shops. Additionally, inconveniences influence customers to make repeated purchases and impulse buying interrupting an individual’s budget.
Thirdly, behavior choice influences consumer’s online purchasing decisions. Online shopping denies consumers the ability to bargain for a product. Different people have different tastes and preferences. Some products are highly sensitive and require consumer’s physical appearance in order to choose from different choices. On the other hand, many people fear online purchases because they do not offer their preferred shopping methods. Choice is in itself a massive factor that determines consumer’s desire for goods or services. In addition, most online shopping methods give only one choice where the consumer must give the credit card details. Customers feel insecure giving a machine their personal financial information for fear of theft or blockage.
Finally, lack of access to online shopping gadgets, like computers and internet enabled phones, has contributed to the decline of the number of online shoppers. Some of these gadgets are very expensive for an ordinary person to afford. Most people in developing countries lack access to personal computers making it hard for them to shop online.
In addition, social-personal factors influence people’s ability to use online purchasing methods. In most cases, people have less interest or take it as an expensive means of shopping. The most affected generation comprises of adults which has never interacted with computers in their lifetime, or have no interest in them. Low education levels contribute to this factor that result in low literacy levels combined with the lack of technological skills.
Adalmi is an international internet marketing and web development agency doing outsourcing services for medium and big companies.