The way people are consuming media is always changing. 2018 brought us an uptick in augmented reality, engaging video content and influencer marketing. With 2019 already in full swing, multimedia content will continue to dominate the marketing space. Pay attention to these upcoming trends, the things you’ll want to watch this year.
Multimedia Content is Here to Stay
With a sea of media everywhere we turn, it’s no wonder most messages feel like noise. If you want your message to be heard, you’ll have to work a little bit harder to reach an audience that can be fickle. Investing in multimedia content can breathe new life into your marketing strategy, allowing you to repurpose existing content. Take content that may have been overlooked the first time, and tweak it to reach a whole new group of people.
The numbers say it all:
- Multimedia content lets your brand stand out when there’s an average of 347,222 Tweets per minute.
- Multimedia content has a longer shelf life than written content and static graphics.
- Highly visual content is processed more quickly in the brain and stays in a person’s long-term memory.
- Companies can see increased traffic 3-6 months after the launch of their multimedia content.
Trends to Watch For in 2019
Live video will continue to grow
67% of users say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online. A full 45% of users will pay money to watch their favorite athlete, musician, or performer on an online stream.
Chatbots will become commonplace
This year, we expect to see an increased use of chatbots for seemingly ordinary tasks like ordering pizza, booking a hotel or signing up for cable. Data says chatbots will dominate too. According to a study out of LivePerson, only 19% of the 5,000 people surveyed had a negative perception of chatbots. Further, 33% had a positive view and 48% were indifferent so long as their problems were resolved.
Social media integration
Social media companies will continue to integrate their services into third-party applications. For example, like how Facebook and LinkedIn allow users to sign up for third-party services with their accounts and share data with third-party services.
Internet will catch up to television
In recent years, more and more users are watching internet-based television instead of traditional cable. People are spending more hours online and spending an average of 45 minutes daily watching mobile video. This paradigm shift means companies need to spend less on traditional television ads and leverage ad dollars for web video and ads, as well as social media in the new year.
Alternative search formats are gaining popularity
2018 saw a big jump in the use of voice search, and that trend does not seem to be slowing down in 2019. More than half of marketers increased their use of image-based content and more than a third increase their usage of audio-only content. Start prioritizing multimedia content and alternative search now, to keep your business relevant.
Video ads on the rise
By the end of this year, studies expect video to account for 85% of all internet traffic. 54% of users report watching at least one video online per month, and this number is expected to grow. With video on the rise, so are video ads. 65% of all impressions on instagram were the result of video content. You should consider adding video for their 2019 social media strategy. An animated video production company can help you create the right video content for your business.
Future proof your business in 2019. There has never been a better time to invest in multimedia content than now.