The debate of whether you should design your website to be responsive to all devices is an old one. However, there are still more websites which are yet to go this way. It should be clear that mobile devices have become readily affordable and internet connection has become a global necessity. This means that almost everyone owns a mobile device. To have an advertising agency set out an ad campaign strategy for your business, you will need to make it responsive if you want to achieve your traffic goals.
Everyone is doing it
The notion that you should not go in the direction others are going, you should be unique, does not apply here. Many websites in today’s world are high responsive. In order to level the playing field, you have to take that route. If you ignore this, you will likely lose a lot in terms of revenue and traffic to your site. Even your competitors are in it and it is only fair that you follow suit.
It favors you over your competitors
Since your website is mobile compatible in terms of viewing, you will be able to attract more customers to your online store. On top of that, you will rank at the top on search engines. For your landing pages and Google ads campaigns they will also be easy to view across all devices. Choose a reputable advertising agency to help you create attractive and responsive ads that will drive more traffic to your site.
It promises business continuity
With the modern changes on rules that relate to quality SEO, you cannot afford to ignore mobile compatibility when designing your website. The internet of things (IoTs) has taken a new turn and more devices are being connected to the internet. As such, more people own mobile devices, which mean that 80% of online shoppers use their mobile devices to shop online. To guarantee continuity of your business in future, you have to go mobile.
Google indexes more websites that are highly responsive
It favors websites that are responsive from the ones which are not. Your website will be visited by many people, including those that use mobile devices to search for information. With the recent Google updates on quality SEO, it demands that websites be highly responsive in order to be indexed. As such, it will affect both SEO and rank for your page. With a great ad campaign from a reputable advertising agency, you will be able to boost traffic thanks to a responsive website.
It offers a smooth interface to customers
If it is responsive, then it means that it can be easily viewed across all devices. As such, customers will be able to easily browse through your store without much hustle. Designing your website only for desktop viewing puts you at a disadvantage over your competitors. When it has a mobile viewing, it means that users do not have to go out their way to try and adjust a web page. The smooth interface will help to drive more traffic to your site since even mobile users will have it easy.