Statistically, the majority of your business will come from a small percentage of your most loyal clients. The question then becomes, how do you build client loyalty? The answer lies in building quality relationships with these clients who will not only continue to return to your business but also refer their friends and family. So, how do you build stronger customer relationships? Read on to find out.
Identify Your Clients Needs
Even though you might like to believe you know what your client wants, the truth is that we often don’t. Many businesses fail to identify what their clients are truly after, and as a result, they miss the mark. It’s important that you always identify what you could be doing to improve your clients’ experience.
Get to know what makes your customers tick and where they see the opportunity for improvement. Your client’s needs may be a lot simpler than you think. Something like adding an ATM machine could save your customers the trouble of having to go to the bank if you’re a cash-only store, for example.
Maybe your customers would appreciate more coupons. Don’t be afraid to ask for your customer’s feedback and inquire about what they want to see more of. Your customers can be one of your greatest tools for taking your business to the next level.
An all-in-one marketing approach is where many businesses go wrong. Not everyone is going to respond to the same marketing e-mail the same way. Make use of technology to make sure that you pinpoint your marketing. Using marketing tools like audience segmentation can send strategic marketing communication that specifically targets your clients’ unique circumstances.
Demographics such as age, interests, and location can make a big difference in the connection you make with your customers. If they receive a marketing e-mail that feels like it’s speaking directly to them, then it will make all the difference in your relationship.
Don’t Reject Criticism
Studies show that the most loyal customers are the ones who feel valued and listened to by their favorite brands. Taking the time to accept the feedback of your customers and not only acknowledge it but use it to better your business can be an extremely effective way to encourage your customers’ loyalty.
If someone has an idea, criticism, or feedback, apply it to the way that you run things. You may find that it was the best advice for your business that you ever received!
One of the best ways to ask for customer feedback is by sending regular surveys and encouraging them to leave reviews. Remember, criticism doesn’t always have to be a negative thing!