Do you want to take your small business to the next level? Search Engine Optimization (SEO) is a necessary tool for your company’s digital marketing strategy.
Studies show that earning the first position on a web search yields a 36.5 percent click-through rate (CTR). On the other hand, the 20th position yields a CTR of less than 1 percent.
SEO allows prospective customers to find your business amongst many other competitors. It also allows your company to establish itself as an influencer within the market.
Read on for a comprehensive guide to getting started with SEO. Explore 4 tips for using SEO to drive traffic to your website and convert leads into sales.
1. Use Effective Keywords
The first step in implementing SEO is identifying the right keywords. Keywords are the terms or phrases that a web user inputs into a search engine to find what they need.
To identify the best keywords, put yourself in the consumer’s shoes. What words best capture the product or service that your company sells?
There are online tools to help you find the most popular search terms in your industry. However, you should exercise caution not to use keywords that are overused. If your keyword is too broad, established companies are likely to dominate search results.
2. Insert Quality Links
One effective way to improve your SEO score is by adding hyperlinks to your content. There are two types of links to add; external and internal.
The external variety directs web users to other sites. Of course, it is not wise to connect users to competitors’ websites.
Savvy SEO users get quality backlinks to insert into their content. The hope is to establish relationships with other content producers that will use your website as a backlink.
The inclusion of internal links is designed to improve your conversion rate. The longer a shopper stays on your website, the more likely they are to buy something.
3. Mobile Compatibility
As tech gets more advanced, a growing number of shoppers are using their phones instead of a computer. The beauty of shopping with your mobile device is that you can make a purchase virtually anywhere.
Statistics show that 1.6 billion people use their mobile devices for online shopping. If your website is not compatible with mobile devices, it is not going to generate a good SEO score. Search engines do not want to send their users to websites that are not functional from a phone or tablet.
One thing that search engine algorithms look for is readability. They do not want to send their users to a website that has poor grammar and is difficult to understand.
Therefore, quality writing is an important element of SEO. There are SEO plugins that check your content for readability before it is published.
A Recap of Getting Started With SEO
SEO is a critical component of online success. If your site comes up on the first page of a Google search, it will undoubtedly drive web traffic and sales.
If you enjoyed this article about getting started with SEO, check out our blog for more great content.