In past few decades, advances in video production have revolutionized corporate communication and advertising. Now more than ever, companies have shifted their attention from expensive traditional print campaigns and billboards, to the more powerful and high impact corporate videos. Videos have numerous advantages for businesses, as they improve customer awareness, can be used for internal training, create interest for a product or service, and improve sales. Marketing experts agree that corporate videos can achieve these goals because they possess specific merits over other forms of traditional media. Here are five reasons to establish a corporate video production strategy today.
Get Your Message Across
Corporate videos incorporate both visual and audio elements, which help effectively communicate a message. Recent studies have indicated that the ability to entice multiple senses make videos great education tools. Audio-visual communication improves the ease of conveying important information and makes it easier for people to retain that information. This attribute is especially useful to companies because it ensures that organizations can use corporate videos to deliver targeted messages, while the audience retains the essential parts of the message.
Unlike other forms of media, videos have a long shelf life. This means that videos can be reused in different situations without the need for much updating. Companies that invest in video production services often create long lasting impressions with their audiences. According to Vibrant Media Productions, which produce corporate videos in Orlando, organizations have invested more in corporate video production in the last 3 years than 5 years prior. Many companies update internal videos yearly, with consumer facing videos being updated more frequently.
Besides improving the ease of information retention, corporate videos are a very versatile form of communication. Companies can deploy videos, which can be viewed from a variety of gadgets, including phones, tablets, and personal computers. Additionally, development in technology has increased the ease of sharing videos, especially after the emergence of video sharing sites like Facebook, YouTube, and Vimeo. Organizations can post their videos on such sites and reach millions of people within the shortest time. Businesses use very few resources in sharing videos through social media platforms, blogs, and websites. The main merit is that sharing videos through these platforms does not cost anything extra beyond the production costs.
Corporate videos also assist companies in establishing a unique brand that stands out in today’s volatile and highly competitive markets. Videos allow content to be developed for specific markets with specific focuses. Therefore, organizations can design promotional and marketing videos to mimic the needs, mood, or taste of the audience. The ability of a video to create a unique brand is often determined by its capacity to influence the target audience. According to Fast Company, the key is authenticity. Companies that appear to be authentic drive brand loyalty.
Customer Outreach and Revenue Creation
The emergence of YouTube as the second largest search engine has prompted many organizations to seek a presence on its platform. This can be attributed to the fact that YouTube provides a viable platform for corporations to interact with their customers as well as a cornerstone for marketing and promotion. Video marketing has been cited as one of the best ways to drive new sales. An organization with a proper corporate video strategy can market and promote itself, while at the same time gain revenue from it’s videos.
With the rapid advances in information and communication technology, companies have a viable reason for adopting corporate videos and creating a video production strategy. Adherence to a corporate video strategy ensures long-term success in the form of improved awareness and increased retention of information among customers.