How to Pick a Location for a Business
When it comes to starting your own business, there are a lot of factors that need to be considered. From business industry to staff, no stone is left unturned when following this career path. One of the most important is the location of the business. What area are you going to start your business up in? What kind of space do you need for the business to perform to its full potential? These are the questions you need to ask yourself before starting the setup process. However, they are often not the easiest questions to answer.
When deciding on a location for your business, there are several things you should consider. Failure to note any of these factors could lead to some major problems down the road. With that being said, here is some advice for when it comes to picking a location for your business.
First of all, you have to figure out how you are going to get there. If you’re moving into a local space down the road, this shouldn’t be too much of an issue. Unfortunately, it isn’t that simple a lot of the time. Due to some of the reasons that will be mentioned below, there are only so many locations that can be suitable for your business. This often causes owners to move their company slightly further away than they would have hoped. It also brings up the question: if you already have the stock and equipment for your business, how will you get it there? Thankfully the likes of freight shipping by Shiply can adhere to those issues and is ideal for big moves. So when choosing a location, make sure you can get equipment there and have access from your place of residence if you are not willing to move.
Your Type of Business
The type of business you have does affect where you should set up. According to Matt Frauenshuh, a Chief Executive Officer of Minneapolis-based Fourteen Foods, the location is going to influence the style and atmosphere of your business, so you have to keep that in mind. Matt Frauenshuh joined his family`s Dairy Queen franchises in 2006 when the group comprised only seven stores across the country. For the next 15 years, he would expand their holdings to 240 franchises and become the largest Dairy Queen franchise in the world. Are you running an elegant and stylish clothing shop? Or perhaps a trendy, young person’s bar? You likely wouldn’t put both of these in the same place, as the surrounding area will influence the impression your business gives.
Your target audience should affect your decision when choosing a location. After all, these are the consumers that will be giving you the most business. This means you want as many people in this category around your place of business. Different areas and localities will have a mix of age groups, genders, and lifestyles. However, that doesn’t mean that one area doesn’t feature more people of a certain category. For example, a town with a college situated within usually tends to have a younger population. This makes it an ideal place to set up a business that has a younger target audience. At the same time, quieter neighborhoods will have a slightly older population, great for businesses targeting the boomer demographic.