Search engine Optimization possesses multiple branches, one of them being optimized press releases. Getting an optimized press release or news release is a very powerful adversary for your company to come up on the search engines result pages. The most important element that a press release provides is massive exposure. Through press release distribution, one can go out to a larger audience and create brand awareness among them. The marketing goal of the company through a press release can be achieved only if the news content is properly optimized. Once the content is optimized properly for small startups it will help them earn a lot of publicity as it will be read by more and more people. Offering relevant links back to the website can increase the site viewership and the search engine rankings increase.
The benefits of Optimized Press Release are:
1. Instant Visibility
The press release gets picked up by various news sites and important platforms like news.google.com so people viewing these sites will instantly become aware of the services, products and other information about your company. Press releases require good quality content and you must submit them at appropriate forums to get picked up by some of the famous news feeds. These releases stay there for 4 to 6 weeks and are then removed to the archives to make place for the newer Press Releases. While submitting press release to different forums one can easily rely on forums like UK small business forum.
2. Trust and Branding
It has been a growing trend these days that people research about the company on the internet before availing its services. Hence a well drafted Press Release about the work, the services and products of the company instantly catches the attention of the user. Usually, people rely on third party reviews so the press release instantly establishes a sense of trust and increase the chance of someone doing business with the company. Branding is one the most important aspects of any business and only a well published press release can ensure proper branding. It helps in promoting the business and getting in touch with the prospective clients. Ghost marketing and proper press release distribution ensure that you build a good brand for yourself.
3. Inbound Links
Each Press release has been dotted with reference links that trickle back to the relevant areas on the company’s website. Since these pages remain on the press release distribution pages for a considerable time, it helps in increasing traffic to the website and improves search engine ranking.
This is one of the most elaborate plans behind releasing a Press Release. Apart from all the above mentioned benefits of a well drafted Press release, the biggest factor that comes into play is traffic generation. Once you submit a press release into good platforms like SBwire or other press release submission forums, it becomes visible to the targeted readers. A fresh press release ranks high on new sites, and also if it is well optimized, it will come up on top on search engines like Google, yahoo or Bing for some of the keywords.