Businesses use emails as a primary means of communication and providing information to their customers. This has made email marketing a top priority for any business irrespective of its size.
But everything that concerns a business requires maintenance for long term effectiveness and operations. This comprises customer relationships, employees as well as lead generation. To fully take advantage of the benefit of a strong mailing list such as higher RoI, improved customer retention, phishing prevention, and higher open rates, it is important to regularly provide maintenance and care. The truth is, when your email list contains loads of generic and inactive email addresses, it could lead to a waste of time and money, increase bounce rates, reduce deliverability statistics, and limit your sender’s reputation.
Without this significant tool, even a well-crafted email campaign can yield no result.
What Is Email Verification?
Email verification is the process of validating if a particular email is active without sending a message to the email. A valid email is one that can receive messages from senders which is why most users use the service to limit hard and soft bounces from their email campaigns.
Email validation tools can help save time and effort by performing verification services in bulk using algorithms to analyze a complete mailing list for invalid, generic, and inactive information and signups.
There are several reasons businesses should implement email validation in their campaign. This include:
It helps to guarantee the genuineness of your recipients
Email verification tools can be used to ensure that your emails are delivered and sent to a valid inbox. Performing an email outreach takes a lot of time and effort. Therefore, it is important that your messages are being received by your targeted audience. Your deliverability statistics can also be improved when your messages arrive in the inbox of your recipients as this is vital for becoming a credible sender.
It can help increase revenue and rate of engagement
Email verification will help you eliminate email addresses that are irrelevant to your bottom line. You will begin to get better engagement from your mailing list even if they become very small.
Delivering emails to the right address can improve the click-through and open rate of our campaigns. Email validation can also enable you to eliminate emails that are abusing your paid email plans which will help reduce your marketing costs and spending on addresses and recipients that are irrelevant and non-converting.
It highlights email accounts that can be easily disposed of.
Some companies offer users temporary email addresses to send and receive messages. Most B2B businesses might be familiar with disposable email addresses. Using email validation tools can enable you to identify mail servers that are configured in this manner.
It provides actionable segmentation and insights.
Irrelevant and inactive email addresses in your contact list will not only provide poor campaign statistics, but you won’t also get data insights that are actionable to deliver future engagement techniques or content modifications. This type of data is important for increasing RoI and campaign efficiency.
You will also discover the active recipients on your list, their buying decisions, and other important insights that can be taken advantage of for email segmentation and marketing strategy. You can use this to provide incentives to your customers based on their recent purchases.
What To Consider When Choosing An Email Verifier?
Several email verification services are available in the market today that can suit your demands from single or bulk email verification to cloud-based services or software.
Most software email verifiers offer enterprise services for bulk email addresses having team members that will be dedicated to managing the lead verification process.
It might sound tempting for larger organizations to opt for services that offer unlimited bulk email verification service, local database, and one-time payment but the major difficulty would be software compatibility issues, updates, limited hardware access, and additional backups.
However, these issues have been dealt with by SaaS (software as a service) solutions by providing unlimited access at affordable prices for small, medium, and large organizations.
Considering the numerous options available, it is important to compare different solutions provided for different requirements. The following important points should be considered when selecting an ideal email verification service.
Freemium packages allow you to try out the service if you have a couple of emails to validate. Check out services that provide free trials or freemium.
Method of verification
The process of verification for every email verification service is different. Opt for a service that provides a 7-point system to guarantee the best outcome.
Although most services integrate chatbots to help users navigate most of their services, it is also important to have a customer support agent who can handle more complex demands.
An ideal email verification service should provide multiple pricing plans that would be perfect for small, medium, and large businesses.
The feedback provided by other users who have tested the service would be a yardstick for determining the level of satisfaction others received using the service.
How Email Verifiers Work
Generally, email verifiers carry out a verification service based on the algorithm written by the developer so every verification service is usually unique on its own.
The first step is to recognize any issue such as spellings with the email address before ESPs and ISPs catch it using their spam filters.
The next step is to analyze the format of the email. This involves scanning your email list for invalid emails, missing “@” signs, and other things that could lead to hard bounces.
Then, it performs a domain check. It checks the DNS records to guarantee the accuracy of the email and ensure that the mail exchange server has been configured to receive emails.
Lastly, the email verification service validates individual mailboxes. This service utilizes SMTP protocol to guarantee the availability of the email and makes sure it has been configured to receive messages.
Once the mailbox of any email address has been discovered to be unable to receive messages, it will send a notification that the email is invalid.
This does not only protect you from hard bounces, it safeguards you from possible blacklisting and deliverability issues.
Theoretically, email verification can be quite challenging which is why it is important to use an efficient email verification service to guarantee a better result.
Email verifiers will not only ensure that your mailing lists are active, clean, and able to receive messages, it will also protect you from hard bounces, increase deliverability statistics, the sender’s reputation, and return on investment.