We all know that for almost any business, having an online web presence is utterly essential. When does a business need a website? Yesterday! You need a solid web presence, up and running, as soon as possible. The web is a powerfully competitive place for almost any business, so getting any kind of foothold is essential.
With the importance of a business’s website, DIY simply doesn’t cut it anymore. Sure, you could hack together a quick WordPress website, but it wouldn’t be utterly unique, and chances are, it wouldn’t meet your needs exactly. That, and other reasons are why you need a professional web design company to design, build and maintain your site.
They’ve got the tools, experience and knowledge, let them build the website that your business needs to survive in an increasingly crowded online marketplace.
Bespoke Websites Meet Your Needs Perfectly
The big problem with sites you build yourself is that they’re always based on a series of templates, and there’s not really any way to get around that. If it’s based on a template, it’s going to be generic, and that’s just the way it is.
While having a generic site is bad for a ton of reasons, from being forgettable to being unengaging, one of the biggest points is that a generic site simply won’t meet your businesses needs in the way you require it to. A website needs to cover all the needs and bases of the business it serves, and it needs to do it smoothly and efficiently.
If you want a site to do just that, you need to go to a web design company to have a bespoke site built, because DIY just doesn’t cut it anymore.
Get Up and Running Quick
A big factor in search engine ranking, and simply getting that online business is just being online! The sooner your site is up and running, the sooner you’re going to be dominating the search engine pages, and the sooner you’re going to be watching the orders or whatever roll in.
That means that you can’t afford to waste time learning to build a site yourself or using a generic site builder. You need a quality, bespoke website, up and running as quickly as possible. The only way to achieve this with any reliability is by bringing in a quality web design service.
Don’t forget, one of the biggest tenets of business in the 21st century is simplify and grow, and outsourcing tasks that could be performed within the company to other services is the best way to do that. Your business should have one or two major USPs, and you should be focusing on that, not considering expanding to amateur web design!
Much Quicker Than DIY
If all that’s not convinced you that DIY isn’t the way to go, then I don’t know what to say! The trouble with badly designed sites is that your customers can tell, and it looks super unprofessional. That’s just problems on a surface level, too.
In terms of SEO, you might struggle to rank as well as you could have done, due to a lack of deeper search engine optimisation in the fabric of the website. Mobile responsive design might not be what it needs to be. On top of all that, chances are, it’s going to be generic and dull-looking, and still take whoever tries their hand at it way longer than it should’ve done.
Leave it to the professionals, and reap the rewards, you’ll be very glad you did. There’s simply too many different elements of a website that can go wrong, and the smallest detail can trip your business up for months to come.
Amazing Tools and Software Suites
You know what specialised web design companies have access to that you don’t? All the tools and software that their trade necessitates. This enables them to do amazing things and create stunning bespoke websites, but all that stuff is also extremely expensive.
I’m talking powerful coding suites, website design software, image manipulation tools, tons of search engine optimisation software suites and tools. There’s a lot more that goes into crafting the perfect site than you might guess, and those details can cost a lot for someone looking to only build one or two websites. Once again, leave it to the professionals to deliver that website that you need.
SEO Optimisation at Ground Level
I’ve mentioned search engine optimisation a couple of times now, and if you’re not sure about what it entails, let me explain. Search engine optimisation is all about making your website look good to Google, so that when someone searches a keyword you’ve chosen to rank for, the customer gets your website right up top of the search result.
It’s a sad fact that the vast majority of searchers rarely go beyond the first page of results. That means that getting as high up on the first page is absolutely paramount to ongoing success online, and that’s exactly what SEO is all about.
While you can work on your ranking and optimise after your site has gone live, and you definitely should, it’s important to consider the nitty-gritty of search engine optimisation from day one of the website build. By integrating key SEO features, you’re building a site that’s going to fare very well for a long time to come.
Elements like responsive web design are also crucial to SEO. Making sure your website runs perfects on mobile devices without any messing around or rescaling is very important for your visitors. Customers don’t want to waste time reconfiguring the page, and Google prioritises sites that are responsively designed, as well as sites with quick loading times.
These are all things you’d struggle to implement in your website as a rank amateur, but if you bring the right web company in, they can handle all of that and more. All you really need to think about is how to go about choosing the right web design company for you! Get ready to have an amazing, bespoke site getting tons of attention online.