Why Outsourcing Your Content Writing May be Right For You
Making the decision to outsource content writing can be difficult but in many instances it may be the best option for your business. Whether you are a fledgling startup or you have been around for awhile, you will need some type of content writing services for your business.
These days you may need multiple types of content if you want to stay ahead of your competition. Content writing comes in many different forms for a variety of different needs, including resume writing services. From social media content to blogs, articles, and e-commerce sales copy, outsourcing just may be the right way to go.
Save Time and Money – Outsourcing your content writing is a cost-effective way to get quality content quickly and efficiently. If you have in-house marketing staff that has other projects to work on and you need a high volume of content, outsourcing is the way to go.There are a wide variety of content writing agencies and marketplaces online that you can utilize. If you would rather work with an agency directly, this is also an option. It all depends on your specific needs and budget. An added benefit is the time that your own marketing team will save.
Content writing is a time-consuming process. Topics need to be created, vetted, and researched. Then the content needs to be written, proofread, edited and proofread again before final delivery. Images must be placed into the content that are consistent with the overall theme. Alt Text, H2 headings, keyword density, and other SEO triggers must be weaved into the text to assist with ranking.
Outside Expertise – Outsourcing your content writing opens up your business to outside expertise. Your writers have been interviewed, tested, and hired by agencies that have strict requirements regarding their overall writing process. You can rest assured that if you are working with a reliable content writing agency, then you have niche experts writing on your company’s behalf. This also provides value for your customers by establishing you as a niche expert. Your readers won’t know that you outsourced your content and you will come across as knowledgeable and trustworthy: A win-win situation.
Automation and Improved SEO Ranking – If you have hired an outside writing agency, you will have access to a constant flow of new and interesting content to pass on to your readers every single day. The content writing agencies can also improve your SEO rankings based on including carefully placed keywords and backlinks, keeping your content clear and concise, and keeping the tone conversational and informative. Some agencies even offer automated posting services for an additional fee. If this is something you need and are willing to pay for, they will take care of the entire process — everything from initial content creation up through the content going live across all specified platforms.
Time To Focus Elsewhere – Outsourcing your content will give you and your team the time, you need to level up your business efforts in other departments. You will be able to empower your marketing team to focus on other priority tasks that will move your business forward, focusing their energies on wholesale clients, public relations and networking campaigns. Outsourcing gives your team the ability to have experts handling written copy while you have your in-house experts take care of your face-to-face business meetings, presentations, corporate networking events and mixers.
Still not convinced? Take the time to weigh out your options and to really assess your business’s needs. If you only need one blog post per week for your online business, outsourcing may not be your best option.You can always reassess your needs as you grow. On the other hand, if you need a steady flow of compelling, original and engaging content for your business, outsourcing may be the best decision you can make. Find the right marketing agency that will give you the content that you need, when and how you need it.