Putting yourself in the shoes of potential advertisers looking to get results for their clients and build successful campaigns is what every blogger should consider doing at some point if long-term monetisation and career-based blogging is their goal.

Thinking outside of your role as simply blogger and content creator, privy to the whims and desires of your audience, can be intimidating for sure. But it’s a healthy and almost necessary activity, especially when it comes to increasing your chances of making a healthy career out of blogging or content creation. (more…)