Easy Is Always Good
Even more than that, a combination of simple and odd is more than welcome. Your logo can be interesting, but it could also ‘harm’ you and your whole career if people spend a long time trying to understand what you mean by this logo. Many people try to make it as difficult as possible to make it interesting, and the only thing they do it to lose time and money.
Considering the fact that we’re in 2018 and this is a brand new age – the one of digital – people will easily have access to it. And because they have access to it often, you need to design it so that it could transcend paper, too. Think about the backgrounds and print, work for apps and icons and make it flexible in size. It’s a challenge to create something that will remain popular (even relevant) after years (sometimes even months). We don’t know the future, so we think it’s a success to design something that good. However, you might still need to be open to iterations in this journey – brands will make a style guide which shows how the company presents itself.
You’ll Not Have Success from the Beginning
Most iconic logos, such as Nike, Puma and even Audi, had to wait some time to have popularity. It’s very likely that logos don’t get all the popularity in the first instance, even if it looks really good. It mostly depends on the success of the brand and, of course, the market which promotes it. Think about your logo being included in one small business’ market. Many people won’t get to see it, so you won’t get as much popularity as you’d like. Anyway, it’s important to know the brand. Don’t rush things just because you want your fame. And, at the same time, if the logo is good, don’t rush to make changes to it because people don’t understand it. Time will tell if you need to change something to it.
Make the Most out of Online Resources and Tools
Some of you may need a place to get inspiration – the internet is one of them. Some sites offer a logo store which is full of creative, one-of-a-kind logos for those with tight budgets looking for some new ideas. Some can help you in choosing the best logo you’ve designed with polls – people will vote your best creation yet (and it’s not usually the one you expect). There are also some sites which can help you design your own logo, and offer very good tools. Tailor Brands is your best companion in this journey.