All businesses these days need a website. The trouble is, not all businesses know what to do with a website once they have one. Unfortunately, whilst any website is better than no website, it isn’t enough to throw a page or two online and expect customers to find you. Unless give them a link, without SEO nobody will ever see your website, which is why you need an SEO expert to show you the way.
What Does an SEO Expert Do for the Money?
SEO is short for Search Engine Optimization. An SEO expert’s job is to optimize your website so that it shows up in the organic search engine listings. If someone performs a search for keywords relating to your business, you want your website to appear in the results. For example, if you own a garage in Birmingham, Alabama, it would be reasonable to expect your website to appear near the top of the list if a potential customer typed in ‘garage in Birmingham Alabama’.
An SEO company’s job is to do everything in their power to achieve that coveted position. The type of work they do really depends on how big your budget is, but they might rework the content on your website so that it includes keywords related to your niche, optimize the coding of the website, link build and perhaps do some social media marketing on your behalf. This is not an exhaustive list, however, but it will give you some idea of what to expect.
How to Spot a Good SEO Expert
In the first instance, you need to be able to work with the person you hire, so personality is a very important consideration. If you don’t get along with the person, the relationship will soon fall apart. Pretty much anyone can call themselves an SEO expert, so do make sure that the person you are thinking of hiring actually knows what they are talking about. For this reason, do a bit of research before you approach them to ascertain what services they are offering.
A good SEO expert will have a long list of existing clients who are happy to provide a reference. They will also be willing to talk to you about their services in words of one syllable if you don’t have clue about such things.
Ask the Right Questions
It is important to ask the right questions when looking for Birmingham SEO services. Check what services you will be getting for the money and whether the company provides regular SEO reports to corroborate what they are telling you. It is all very well handing over a chunk of money to an SEO company in return for SEO services, but you need to know they are doing something to justify your faith in their skills.
There are lots of good SEO experts out there, but not all of them use legitimate methods to achieve good ranking results. The last thing your website needs is to be penalized by Google for bad practices, so make sure you choose a reputable SEO expert.