Building your brand is a vital part of growing your business. It has been proven that businesses that have strong brands have to spend less on advertising and marketing in order to attract customers. Your brand helps you to permeate consumer consciousness, developing positive associations in their minds, and enabling a transactional relationship.
As we see in this infographic colour can play a pivotal role in the process of brand formation. Different colours have different associated psychological and cultural meanings. Therefore, when developing a brand you need to be overtly conscious of the implications of your decisions in relation to colour. It’s not good enough just to choose colours that you like, although that can be a part of the decision-making process. You have to think about how your target market will react emotionally to the colours that you, or your designer, pen down in your initial designs.
Dean, Print Expert at Print-print.co.uk points out another important consideration. “Alongside the implications of brand colour decisions on your consumer, you also need to think about how they will affect your print, web and marketing materials. A couple of examples are that gradient colours will not work particularly well when embroidered on clothing. Light colours may not show up well on posters, particularly yellows when used for fonts.”
By understanding the colour theory in this infographic you will have the chance of building a successful brand.