Digital marketing is a very fast-paced environment where things change every minute and therefore businesses have to be on their toes and ensure they are keeping up with the very best practices.
Here is a look at some of the things you need to do as you look at improving your digital marketing in 2015.
Embrace personalised campaigns:
The use of algorithms, programmatic marketing and cookies is a great way to reach individuals and give them a truly relevant customer experience. Customers love and expect to be provided with a personalised service so businesses that have yet to embrace this concept may lose out over a few months.
With the growth and importance of mobile, it is surprising that many businesses have yet to fully embrace it in their digital marketing campaigns. In 2015, more than half of the content shared with the public will be accessed on a smartphone or tablet. As such, there is no better time to adopt mobile across all your marketing strategies.
Focus on quality instead of quantity:
Last year, content marketing was embraced by many brands as the marketing channel of choice. Instead of focusing on direct sales, many of the brands became publishers, using infographics, blogs, guides and videos to get their messages across to their target audience.
However, this led to a massive influx of low quality content on the web making consumers a little less receptive about the type of content they pay attention to. To avoid this, you need to know your target audience and only deliver exactly what they want. Churning out quantity over quality will do more harm than good for your brand in 2015.
Use more video:
Over the last two years, video has grown to become the king of content marketing and it is one medium that is guaranteed to stick. The growth of short video networks like Vine and the launch of Twitter’s slightly longer videos is guaranteed to ramp up the heat in the video marketing sphere. It is expected that this year, consumers will want to see more brand videos so make sure your business is ready to embrace this opportunity!
As soon as your videos are done, place them on social media as well as on your website. This is to give them more coverage. Even if your video goes viral on social media, you don’t want it fading away completely after the surge dies down. Having said video on your site as well makes it easy for future site visitors to see that particular message. If you engage a company like Shepa Marketing, a Winnipeg digital marketing agency, you can ensure you get the most out of your campaigns.
Don’t focus excessively on Google:
In the past few years, there have been lots of algorithm changes from Google. These changes affected many businesses focusing excessively on beating the algorithm instead of providing quality. Regardless of what Google does to its algorithms, the focus should be on making sure that only high quality and relevant content is provided. The content must also address the challenges of your audience.