Small businesses find it challenging to sustain growth if followed by poor marketing tactics. It doesn’t matter how good your products are or how best your services are; they are useless if your business can’t reach the target audience. When we talk about increasing leads, boosting website traffic, converting prospects, and improving brand awareness, you need a foolproof marketing strategy to crush those objectives. Therefore, implementing a successful marketing strategy is critical for your small business. Fortunately, with the likes of an online marketing tool for small businesses, you can create a more effective solution.
With any marketing matters concern, in this post, we will discuss some of the paid and free marketing tools available that you can leverage to boost the growth of your small business. After thorough research, we have created a list of 10 marketing tools for different platforms your business can use to generate more ROI.
Let’s get started.
Of all other digital marketing efforts, email marketing provides the highest ROI. It is because collecting customers’ email address is simple. MailChimp is one email marketing tool that we never hesitate to recommend to anyone who requires sending email newsletters to customers. The best part is you can start free. It is a powerful marketing tool that offers many features that can help you industrialize your marketing. With a free plan, you can list up to 2000 subscribers and send up to 12,000 emails monthly. Some of its luxurious features include:
- Email design templates
- Media storage
- Image upload functions
- A/B testing
- Analytics revealing clicks, opens, CTRs, and more
Even with the rise of online text messaging apps, the ubiquity of SMS remains unhindered. SMS is one of the best-performing marketing channels that has helped many small businesses reach their target audience. According to research, text messages have more than 98% open rate and about 36% click-through rate. So, SMS marketing should be a part of your marketing tactics. When discussing the best SMS marketing tool, you can rely on Hubbion. It is a multi-channel marketing automation tool that is also a bulk SMS sender. It allows you to reach out to your contact list over different platforms, including voice, fax, email, MMS, SMS, and even postcards. It is incredibly cost-effective.
As a small business owner, you would want to emphasize ranking on Google for better exposure. Any brand, product, or service not visible on Google is dead. So, listing your business on Google is extremely important as it helps customers get information like reviews, directions, website, phone number, and company address. As per statistics, 92% of customers read Google reviews before availing of the services of any business. Having a physical storefront and the right set of studies will help. Foore is an automatic review generation tool that can help you build trust and credibility. It uses intelligent review filtering by integrating with Google and provides your customers with a seamless experience.
There are over 1.5 billion active users on WhatsApp across the globe. It is the most sought-after messaging app that can play a crucial role in improving your marketing tactics for your small business. However, WhatsApp doesn’t support ads. Hence, you need to be careful while using the platform. It is where a WhatsApp marketing tool can help. WhatsApp is a golden opportunity for small businesses, and with the use of WappBlaster, you can send unlimited messages to your potential customers. You can:
- Share viral video links to achieve thousands of views or clicks,
- Attach a video or photo with a caption to outstand your messages
- Send unlimited texts to your customers
Suppose you want to enhance your presence on social media platforms like Instagram, Twitter, and Facebook. In that case, you should know that it takes considerable time and coordination to brainstorm, research, revise, write, publish, and schedule your posts. Hootsuite makes it possible for small businesses to integrate with social media platforms. It is one of the few social media tools that allow you to do all these things simultaneously. It allows you to:
- Immediately publish posts,
- Perform basic analytics,
- Monitor your feeds
- Schedule your posts in advance, and more
#6 Answer the Public
Articles, blogs, guest posts, etc., are essential in helping your website appear in organic rankings in Google and other search engines. With that said, blogs are a critical source of website traffic. You need to know what topics your customers are searching online concerning your business. Answer the Public is a great marketing tool for small businesses that can help you discover relevant blog topics based on your customers’ keywords or language. All you have to do is type the appropriate keyword your potential customers might search for, as it is their top search. The tool generates a pool of topics based on your keyword.
Unless your grammar is strong or has an in-house proofreader checking your write-ups, you need a tool to ensure that everything you write is error-free and original.
Search engines don’t tolerate spun and plagiarized content. Grammarly is one such tool that can help you check everything you write. It is a free online tool with a user-friendly interface that contains everything from spelling, grammar, and whether or not the content was accurate to an acceptable extent. You can use this tool even when writing emails to your associates and clients.
It can be challenging to organize all the digital content you are reading and want to read. But, if you wish to stay up to date with the latest industry news or are gathering information for a new marketing campaign, a content organization tool can help organize your bookmarks. Pocket built for that reason. It allows you to save your digital content into one cohesive dashboard. It can also help suggest articles based on your interests and tastes. So, if you can’t access certain online content now, you can save it for later use using Pocket.
If you are unsure of how you can reach your target demographic, you can use the services of BuzzSumo. It can help your business connect with influencers you want to collaborate to achieve its potential. It provides a database of top influencers in their field of expertise and allows you to reach out to them to form affiliations. In addition, it comes with an analytics feature that can give you a peek at the areas you need to improve and what you should monitor.
If you don’t want to hire a full-time graphic designer, you can use Canva to make appealing designs for your ads, campaigns, and website. It is a free platform designed for amateurs. Thanks to its drag-and-drop features, designing has never been this simple. You can access an assortment of images from its library and use the ones required for your campaigns and business marketing needs.
That’s it. These are some of the best free marketing tools for small businesses that you can consider putting into your pocket when handling your business. As a business owner living in a digitized world, you need every weapon in your arsenal to attract your target audience, fight competition, and in the end, thrive.