The way businesses have dealt with marketing has changed greatly during the 21st century. Back in the day, television commercials, signs, posters, as well as radio commercials were the rule, but thanks to the introduction of computers, mobile devices, and the internet, things started to drastically change.
Nowadays, more than 90% of the global population owns a smartphone, and they are becoming more popular than computers with each passing day. That is the reason why companies needed to adapt to the new changes brought by them.
Thus, most businesses rely on using the internet to achieve a successful marketing campaign, and campaigns related to the use of the internet as well as all methods that focus on displaying themselves on digital devices are known as digital marketing, as claimed over here https://en.wikipedia.org/wiki/Digital_marketing.
However, digital marketing campaigns do englobe a great variety of approaches. For example, companies can rely on social media websites like Facebook or Instagram, while others might use video or streaming services like YouTube or Twitch.
Still, regardless of the websites used for advertising, a marketing campaign can benefit from multiple methodologies, from videos to ads created through pictures, for the sake of increasing the popularity of a brand, service, or product.
How Digital Marketing is Used
Any business can benefit from an electronic advertising campaign since there are many websites out there that cover different niches. You can take Reddit as a very good example of this. Reddit is, firstly, a forum website, but it is composed of a lot of sub-Reddits, which cover a lot of topics, from fishing to video games, and even politics or investing.
Everyone can pretty much agree that there’s a website for everything in the bottomless sea of information that the internet is, and those websites can be used for marketing campaigns.
But there’s something you need to know: the way a company approaches this digital process will greatly determine its success. You see, a small fishing company that focuses on selling gear and equipment might benefit more from more accessible forms of marketing such as picture ads, instead of trying to sell their products through the use of a video ad on a huge website like YouTube.
Picture ads can be distributed through an incredible amount of websites that enter the palette of websites that earn revenue through ads, and they tend to be more affordable than relying on famous websites like Facebook or Instagram.
Considering that fishing is a very specific niche, it’s not something that could be shared in media that is enjoyed by the general population, but ads focusing on that niche would do much more in websites that focus on providing information about fishing.
The same rules apply to other not-so-common hobbies. There are products and services that are more appealing to the general population than others, and if a company focuses on a specific niche, it might be better to take a different approach.
This is especially important to consider for small companies that can’t afford to pay for expensive digital marketing processes, just because it can put them in a very tough spot.
Thankfully, picture ads are not the only thing available for them. There’s also the option of something known as SEO.
The Basics of SEO
SEO, or Searching Engine Optimization, is an advertising technique that relies solely on searching engines, as mentioned over here. The main searching engine out there, used worldwide by more than 80,000 each second, is Google.
Searching engines have a set group of rules they follow whenever they look out for information. This set of rules is what decides what websites will be displayed as a result whenever someone looks out for something.
Now, SEO is a method that focuses on taking advantage of said set of rules in a way that gives more priority to a specific article or piece of content, for the sake of increasing its presence inside a searching engine.
It is a very complex method of digital marketing, but much more affordable than most options out there, and for some companies, it can be even more efficient. Companies that focus on a specific niche that might not be appealing for general citizens, but it is still remarkable for their own community, benefit way better from SEO.
A good example of how Searching Engine Optimization would act is by creating a piece of content for a company, for example, a company that focuses on dental care. While applying the knowledge and techniques of SEO and creating an article that focuses on teaching proper ways of engaging in daily dental care, said the company will increase its online presence, thus, increase its fan of potential customers.
How to Benefit from SEO
You have two options: either learn how to actually engage in learning how to use Searching Engine Optimization, or hire a professional company to do it for you. Learning can take time, money, and a certain level of writing skills as well as an understanding of technology is needed.
Hiring a professional, on the other hand, will cover most of the needs of the companies, and the reason why it is rather affordable in comparison to other forms of marketing is that you can slowly but steadily rely on it. Let’s take for example this search engine optimization company Michigan: it provides a great variety of services, and you can pick the one that fits your needs the most, benefit from it, and if brought positive results, you can always hire them again.
Ideally, SEO should be relied upon in a way that brings potential customers and increases sales in a gradual matter, but with firm progress. After you have benefited from it, and once your company can afford the second hiring of an SEO service, you can hire them once again to keep increasing your company’s digital presence.
The results of SEO can also be monitored pretty easily, so it is easy to determine whether it is working for your sales or not. Of course, it will also depend on the niche of your company, and the quality of its product and services, but as long as you are providing a good amenity, it will definitely bring results.