If you listen to the radio much, you’ve certainly heard it. Once we mention it, the jingle will be stuck in your head for the next hour.
What are we talking about? The radio commercial about donating your car to a charity that benefits kids, complete with its memorable repeated phone number: “1-877-CARS4KIDS.”
Do you have a memorable phone number for your business? If not, it’s time to get smart with your marketing. Here’s why a personalized number is a must for your company.
A Personalized Number Shares What You Do
When you have a vanity number, your phone number can share exactly what you do with your audience. CARS4KIDS clearly accepts cars to help kids. 1-800-GOT-JUNK is the phone number for a junk removal company, and 1-800-GIANT-MEN is a moving company in Boston.
To stand out in a crowded market, you want to build your brand and help your ideal customers know exactly who to call when they have a specific need. The best way to do that is by using a personalized phone number that spells out a word or phrase that describes your business.
A Unique Number Lends Credibility to Your Business
What do you need for consumers to take your business seriously?
New companies are being founded every day, but that doesn’t mean that customers know what they do, like the company, or trust the organization enough to buy from them. And unfortunately for the business, it can take a long time to build up trust with your ideal customers.
Having a unique, memorable phone number can shorten this process. A personalized number makes you seem stable and successful and shows that your business isn’t a fly-by-night operation; it’s established.
The phone number can not only be a fun marketing tool, but it’s also a way to help customers feel comfortable buying from you.
The Most Memorable Company Gets the First Call
People are busy today and don’t have time to figure out which business they heard could help them with their current problem. Most people take the path of least resistance, which means calling the first company that comes to mind.
With a memorable phone number, that company is you! Need to send flowers to your spouse? No need to look up local florists — you can call 1-800-FLOWERS. Customers will do whatever is easiest for them at the moment, so make your business the first one that comes to mind.
To take it a step further, consider having your vanity phone number be your website address as well. For example, 1-800-FLOWERS can be found online at 1800FLOWERS.com.
Memorable Phone Numbers Matter
Even in today’s social-media-saturated world, people still remember phone numbers. Vanity phone numbers, in particular, are as easy to remember as website addresses — and maybe even more so.
If you want your business to stand out, get the phone numbers that will stick in your customers’ heads and then use them throughout your marketing. You’ll build a powerful brand and help your ideal audience feel comfortable working with you.