When implemented correctly, video marketing can be extremely effective in improving user understanding of products and services, increasing brand visibility and organic traffic to websites, and most importantly, driving sales and conversions. According to a survey conducted by Wyzowl on a group of 230 marketers and online consumers last year, more than 60% of businesses have already jumped on the video marketing bandwagon and a majority of the businesses plan to increase or at least maintain their investment going forward.
Video marketing tips and strategy
However, like any other marketing tactic, video marketing is not without its share of challenges. While 76% of businesses say that their videos give them a good return on their investment, 53% admit to having faced issues in promoting their video content. This means that in addition to spending time and money on creating content that hits the right chord with your targeted audience, you also have to optimize your videos for better ranking on search engines if you want to stand out from the competition and take your marketing strategy to the next level.
From simple steps like using titles and descriptions with relevant keywords to adding closed captions, transcripts, and subtitles that are worth their weight in gold when it comes to improving video SEO and accessibility, there are a number of ways you can achieve your targets. Reports show that even a single step like adding closed captions have been found to increase video popularity by more than 13% in just a fortnight!
Want to learn more about video marketing?
If you need help getting started or are simply looking for some useful ideas, the below infographic from Take1 Transcription has some great tips for boosting your video marketing strategy and helping your videos rank higher in search engine results. Check it out!