To run an eCommerce business, you must have a highly effective SEO campaign. With the ever-changing SEO trends, you must be very careful when developing an SEO campaign.
Do you want to learn all there is to know about SEO campaigns and how you can develop a year-long SEO campaign? Here is a complete guide to it:
What is an SEO Strategy?
For a layperson, an SEO strategy is a process that helps websites rank higher on different search engines, so they appear at the top of the list and get the most clicks. The primary purpose of SEO is to increase organic traffic to your website to increase lead conversion and sales.
Without an effective SEO strategy, your business may suffer greatly. Therefore, you need to pay attention to your SEO strategy and ensure it is as effective as possible.
How to Plan a 1-Year SEO Campaign?
According to an SEO company in the US, a successful SEO strategy means that the company needs you to take the right approach. Use this guide to develop a plan that will cause your organic traffic to skyrocket!
Visualize Your Goals
Before you start working on a strategy, you need to make sure you have goals. You must know what you are trying to achieve. This will give purpose to your SEO campaign, and once you know what you are working towards, you can devise your strategy accordingly.
Knowing what your success looks like, you will be able to develop a targeted campaign that focuses on all your goals and the best ways you can achieve said goals. Answer some questions on your own such as who your target market is and if you want to increase your leads or get more people to engage with your website.
Keywords play an essential role in every SEO campaign. The keywords you use in your content will help keep your website at the top of search engines. Therefore, you need to use high-ranking keywords to rank your site automatically.
There can be many keywords for a single page, but that is not enough for an effective SEO campaign. You must research and develop the best possible keywords for an effective SEO campaign.
For this, you need to have a keyword search and use different tools, such as the Google Keyword planner, to find high-volume keywords to help you rank higher. Then, prepare a list of all the keywords you can use to incorporate them into your content later.
Assess Current SEO Situation
Before making any changes and putting your SEO campaign to the test, you must assess the current situation. You must know what you are working with so that you only work with tips that will help. You may want to look at different aspects, such as the loading speed of your website. The longer your website takes to load, the fewer visitors you will retain.
Other than that, you can also look at the structure of your website to see whether it is easy to navigate. If a website is not easy to navigate, it can make users struggle, making them want to jump to the following website.
Come Up With Content
Content is king. This phrase is trendy in SEO but does not lose its importance. Your website content should be full of high-ranking keywords, which can make all the difference in your organic traffic.
To ensure your website ranks high, you must use your content and carefully embed the keywords. Other than that, the content you write must answer all the questions your user wants to ask. If they come to your website, they are probably looking for answers. Therefore, your content should be creative, fun, and engaging while answering your concerns.
Work On Link Building
To improve your SEO company standing, you don’t just need to work on your website, but you also need the seal of approval from other high authority websites. When another website links to your site, it means they approve of you, which will help you increase your organic traffic.
You can increase link building, but one of the most impactful ones is to write guest posts for other sites and link your page there.