In any type of online business, it is important that such a business must have search engine optimization or SEO. SEO should be understood thoroughly by webmasters, such as how it works, how much traffic potential it can be able to generate for all sorts of websites. However, if you do not want to do this yourself, there are Los Angeles SEO professionals who will do the job for you. What you just need to do is to get some background about what search engine optimization is and its importance to your website.
SEO and Why Los Angeles SEO Professionals Do It
SEO is defined as Search Engine Optimization which is a set of rules with the purpose of optimizing a website in order for it to achieve higher rankings in search engines’ organic results. SEO is a great way of increasing a website’s quality by enabling the website to become user-friendly, faster, and easier to navigate.
This is why there are already Los Angeles SEO professionals who offer website optimization services, because, honestly, not all of those website owners know how to really maximize the use of SEO and there are some who do not have the time to do it on their own.
The Importance of Los Angeles SEO
The market today is really becoming very competitive. This is why SEO marketing has become more significant than is was before.
Below are some reasons that make SEO important:
- It is not just about search engines but having good SEO practices, can help in the enhancement of user experience and website usability. Search engines are being trusted by users, and this trust is increased when a website is having a presence in top positions for the keywords that the user is searching for.
- It can serve benefits to your website especially in relation to social promotion. This is because when people find your website either on Google or Yahoo, there is a high tendency that such a user will promote your website on Facebook, Twitter, or other social media platforms.
- It is an essential component in order for a big website to have a smooth run. If a website has more than one author, then it can be able to benefit from SEO directly or indirectly. One notable direct benefit from it is the increase in search engine traffic, while a notable indirect benefit is obtaining a checklist or a common framework that can be used before having to publish content on the site.
- It can help in putting you ahead of the competition. So, if two websites are selling the same thing, then the website that has been search engine optimized is now more likely to gain customers and thereby generating more sales.
The Main Stages in the SEO Process
The Technical Search Engine Optimization
Technical SEO is the first stage in the process of SEO. This stage has nothing to do about the actual content of a website or the promotion methods of such a website.
This stage is about the settings that you are going to need in order to configure that will make the job of the search engine crawlers a whole lot easier. So when you get your technical SEO correct, then you may not be going to have to deal with this again.
However, if you are encountering problems with crawling and indexing, then it can result in a negative impact on your search engine rankings.
The On-site Search Engine Optimization
This is the second stage where its primary relationship is with the content and the other elements are those that can be found on a web page.
As compared to the technical and off-page SEO, the main concentration of an on-page SEO is for it to provide the search engine crawlers with enough signals in order for them to understand the meaning and the context of your content.
You should always keep in mind that search engines are not reading a page the same way humans do, rather they are looking for signals in order for them to know what the page is all about.
This is basically the stage where you are going to deal with the website structure, the SEO keywords that you are going to use, the title optimizations, the headings, the internal links, the image SEO, the structured data markup, including other techniques that can help in sending the right signals to the search engines.
If this is done correctly, then the on-page SEO will also help in the improvement of the usability and credibility of a website or a blog. Content optimization is a part of this stage, however, it is more commonly referred to as Content SEO.
The Off-site Search Engine Optimization
This is the third stage. It is the supplement from the changes that you are able to do to your website (from on-site SEO) in order for it to rank higher in the SERPs.
Off-page SEO is important because when a user is typing a search query, the search engine algorithms are going to look into their index, and then it will try to look for the best pages that can satisfy the user’s intent. Those pages that are considered to be good candidates are those that are going to appear in the first position of the search results.
An essential factor in the determination of the position of a website in the results is the number f its incoming links or backlinks. This is because backlinks are a signal of trust and it is dependent on where the links are coming as this can greatly affect your ranking position.
If such links are originating from well-known and trusted sites, then your ranking will, of course, be affected in a positive way. However, if the link is paid links, links in article directories, link farms, or a product of an exchange, then your ranking will be affected negatively. The reason is that when you are getting links through this method, this is a violation of Google guidelines and there is a high chance that this will also result in Google Penalty.
Photos courtesy of gettyimages.com