SEO is constantly evolving, improving and basically changing. It is quite common to end up making mistakes without even realizing it because of the constant change that appears. We are faced with so many different possible mistakes that can be made on the long run in search engine optimization. While we cannot focus on every single mistake that could appear in SEO, let us mention those that are much more common than others. You may make these mistakes without even knowing it.
Not Dealing With Images In A Proper Way
The really common approach, especially when referring to blogs, appears because of the fact that a lot of images are sometimes added to sites. Instead of doing what is needed, people tend to just upload and then add. This automatically makes on-site SEO efforts less effective because the search engines will not be able to completely figure out what the images are about.
What you have to do is to think about what alt titles you are about to use before you will upload the images. Also, you need to be sure that you rename the files and that you include the keywords you optimize for. If you do that, it is a certainty that you will make the entire site stronger.
Not Formatting Text Added To Websites
Site owners from all around the world figured out the fact that they need text in order to rank. Long form content is now becoming really popular and is used but not in a proper way. What you have to do is to try to make the text as easy to read as possible. Believe it or not, this is going to influence rankings. That is because users are going to spend more time on the website. They will also be more interested to checking out other pages. When this happens you are faced with increased in rankings.
Always use heading tags in the text you add to the pages and then focus on how you can make everything even more interesting, especially with the use of bullet lists and images. All these elements will have ranking effects.
Not Having A Blog
Google often stated the fact that regularly updating content is very important. However, people that run some types of sites, like business sites, do not focus on that at all. You need to be sure that you are going to always have content that is often updated or refreshed. The easier way to do this is to add a blog to the site and to arrange posts to be published. Sometimes you would have to do this one time per week but this is not always a necessity. Just make sure you update as often as you can.
The Bottom Line
Always stay up-to-date with SEO and what can be done in order to improve your rankings. It is not that tough to become successful if you do this and if you are aware of the mistakes that people make without even realizing it.