In today’s digital age, on-page search engine optimization or SEO is essential in improving a website’s inbound organic traffic. Because of this, businesses of various sizes and industries are incorporating these strategies into their advertising efforts and securing the services of experts from a digital marketing agency Nashville to aid them in generating awareness for their offerings. However, due to the updates that have been released in the algorithm behind many of the commonly used search engines, marketers must continuously modify their existing tactics to maintain their current rankings, if not elevate their respective positions.
As its name suggests, the process behind on-page SEO involves the optimization of a website to elevate its rankings in the SERPs or search engine results pages. It refers not only to optimize the actual content of the web pages but also to the source code behind it, unlike off-page search engine optimization concerned primarily with external linking. Due to its complexity, many often rely on the expert services of a digital marketing agency Nashville. And we’ll be focusing on some on-page SEO tactics that will give your business an immediate boost in this article.
Ensure that all old blog posts are either updated or deleted
One of the easiest and quickest ways to improve the website’s on-page SEO is by updating or deleting older blog posts. And it all begins with prioritization. Start by using tools that’ll analyze how well certain pages rank on the search engine of choice and identify those that aren’t getting as much traffic as they should. After all, a site has a much better chance of improving its position on the SERPs if it focuses on higher-ranking posts rather than those at the lower end of the spectrum. But this isn’t to say that those below don’t need an update because they do. It’s just that the priority should always be on those with better positions.
While updating older posts can breathe in some new life into the content of a website, there are times when removal can be more beneficial. It may appear like a controversial – if not a wasteful tip, but taking out irrelevant or mediocre posts. However, if they aren’t reeling in new users, there’s little point in keeping them around.
The search intent must always match the website’s content
The primary goal behind all search queries is search intent. And satisfying it is usually a priority for most search engines. For example, if a user searches for the best microphones for podcasts, the search engine understands that the intent isn’t to make a purchase but to find professional guidance or advice on what the best-aforementioned items are available on the market. And, in turn, produce results associated with it. On the other hand, if the search tags contain the word “purchase” and include a specific brand or model, the results will show just that. In other words, businesses that want to elevate the rankings of their web pages must ensure that their content accurately matches the keywords used for search intent.
Utilize tags that are canonical to prevent the duplication of content
A URL that is canonical essentially allows the website to communicate with the search engine and let it know that specific addresses are actually the same URL. It may sound weird, but it’s not uncommon for similar content to be accessed from different sites, especially eCommerce web pages. And through the addition of canonical tags, you’ll be able to ensure similar content that exists in multiple addresses won’t have a negative impact on the website’s rankings.
Improve click-through rate with the use of schema markup
Despite being one of the most recent evolutions in search engine optimization and an effective tool elevation of a website’s rankings, the schema markup is rarely utilized. In fact, approximately .3 of every single website makes use of it. And because of this, so many others are missing out on the opportunity to improve their respective SEO scores. But the question is, what exactly is it? Simply put, it’s a code placed in websites to aid search engines in offering more informative and relevant results to the users. And as a result, it provides snippets in search results that improve search engine optimization and click-through rate for all kinds of content that include but aren’t limited to the following:
- Local business
- Food and beverage establishments
- Television shows
Shorter URLs with keywords are always better
When it comes to URLs, most search engines prefer shorter addresses. And from a user’s perspective, it is a better choice too. It’s also a good idea to ensure that target keywords are included in the URL not only because it’ll just set the expectations of those who see it. But more importantly, since URLs are often copied and pasted, having keywords attached to them is a strong ranking signal that can help a website’s position in the search engine rankings tremendously.
Write engaging headlines
Quality content is imperative to success. But the fact of the matter is that regardless of how in-depth or researched the piece is, it’ll likely be ignored by the intended audience if it’s devoid of a compelling and engaging headline. And it’s for this reason that you need to produce an exceptional headline. From conducting a survey for your target market to evaluating the headline’s score through analyzing tools to determine its effectiveness, doing so will make a difference in allowing a website to perform better in the search engine results pages.
On-page SEO might appear simple and uncomplicated – and for the most part, it is – but it involves a lot more time and energy than people realize. It takes more than the addition of meta descriptions or the optimization of tags for the titles, after all. A website’s content must also match the search intent of the keywords it uses, and constant monitoring is essential to improve the user experience. More importantly, it’s always better to have the professional services of a digital marketing agency Nashville at one’s disposal.