In the digital world, content plays a vital role in driving traffic and boosting ranking on the SERPs. It is one of the easy ways through which you can market your product and services.
It helps you get referral traffic and helps generate leads. It also helps you improve brand awareness while simultaneously helping you establish yourself as an authority leader in your niche industry.
Creating quality and informative content is one of the best ways through which you can improve customer engagement and improve your site’s click-through-rate. Thus, no matter if you are an old or a new online business, investing in content is important. However, business owners are often in a dilemma as to which is better – long form content or short form content. Also, does long form content really affect your site’s performance on the search result? Let’s find out!
Long Form vs Short Form
What differentiates long form content from short form content is the length of the article or blog posts. Typically, anything above 1800-2000 words is considered as long form content while 500-750 words are termed as short form content. Depending on your marketing goals, you can choose either of the two. However, many studies show that long form content tends to perform well on SERPs. Why?
For the sole reason that it provides a customer with all the information at on-go, without having to toggle back-and-forth on the search engine to look for similar reading material. Short form content also has its uses, depending on who your target audience is and your marketing objectives. However, long form content offers a better overall value that far exceeds the benefits obtained from short form content.
Different Types of Long Form Content
The most popular type of long form content is ‘How-to’ guides. These are in-depth reading material that explains how to achieve a particular task, as this article on How to Improve Your Website’s UX in 2019. Other types include videos; which are really engaging, infographics; which have a high chance of going viral, eBooks, roundups, list posts, etc.
SEO Benefits of Long Form Content
- Increase Dwell Time: This metric is measured by the amount of time a customer spends on your website, before going back to the search result. This metric is one factor that influences your site’s ranking on SERPs.
- Reduce Bounce Rate: Increase dwell time automatically helps reduce bounce rate. It is a sign that customers are finding your blog posts/articles helpful and informative. This helps boost customer engagement, thus lowering the bounce rate, which helps your SEO campaign immensely.
- More Backlinks: More often than not, influencers link to articles that provide value to their audience. A well-researched and well-written article can help you earn more backlinks from high authority websites, and all these contribute to strengthening your SEO campaign.
The digital world is changing rapidly. If you want your business to stay competitive, then investing in content marketing is important. This technique is also one of the simplest ways through which you can get organic traffic to your website that converts. The benefits of long form content are far-reaching, as seen above. Thus, make sure that moving forward, you adopt this strategy to drive all your marketing campaigns.
Content Length and Its 10 Factors Affecting SEO [Infographic] by the team at Capsicum Mediaworks
View full version here.