Google has changed the game once again. Late last year, it introduced another algorithm change, this time called Hummingbird. Among the most significant changes that Hummingbird made was taking away the organic search results in Google analytics. Now, sites can’t tell what keywords their visitors are using to get to their sites.
It can be confusing trying to keep up with all the changes, but working with an SEO company can help you tweak your search engine optimization in Melbourne for your Australian site. Here are a few changes you need to make to your site after Google Hummingbird:
Create Keyword Groupings
Search engine optimization in Melbourne after Hummingbird requires that you focus less on a specific keyword or phrase for each page and more on a group of keywords. The idea is to create a brand identity to let Google know what kind of information you provide. Google has switched to conversational search, so your keywords don’t necessarily have to match the terms that users put in. They just have to be relevant to those terms. Focus on creating groups of related keywords that will reflect the type of content you have to offer.
Provide Answer Pages
Most keyword searches are entered as questions, and Google favors content that provides clear answers to those questions. A key part of your search engine optimization in Melbourne should be creating pages that provide answers to the questions your target customers are most likely to have. One way to do this is to create a frequently asked questions page. Another strategy is to create blog posts that specifically answer questions. The key is to provide regularly updated content and to provide as much content as you can, turning your site into a resource guide.
Don’t Forget Other SEO Strategies
Keyword optimization isn’t the only part of your strategy for search engine optimization in Melbourne. Other strategies such as link building and social media networking continue to be just as important for increasing exposure and getting more traffic to your site. Continue to work on these strategies and make them part of a well-rounded strategy for search engine optimization in Melbourne, and you’ll see the results you need in less time. Just make sure that you’re meeting the requirements for the previous Panda update for link building, including targeting relevant, high-quality sites.
Google will likely continue to change its algorithm with cutesy animal names. Instead of throwing your hands up and declaring that SEO is dead, you just need to continue to read as much as possible and to make sure you have all the latest information to create strong search engine optimization in Melbourne. You’ll make sure your site stays relevant and continues to appear at the top of search results, getting you the traffic and the sales that you need. Working with an SEO company can also help you to make the appropriate changes by giving you the insights that you need and the most up-to-date information.