In these times of growing competition, search engine optimization can help you increase traffic towards your website and stand above your competitors. If you are still a beginner to SEO, the following guide on SEO for SaaS can help you grow your business exponentially. This is particularly important if you are running a SaaS business and are struggling to get leads from search. With that in mind, here’s what you need to know to successfully create SEO strategies for your SaaS business.
Understand the intent of your customers
When in business, it becomes imperative for you to understand your customers and what they want. You need to understand if your customer is actually willing to buy the product or is just there to make comparisons with other software solutions on the market.
If you are able to understand your target audience and their needs, you can customize your content accordingly. This way, you can satisfy the interests and pain points of your customers and steer them to contribute to additional sales.
Select appropriate keywords
After you have spent the time to get to know your audience, you should think of some keywords that they are most likely to search for. You can then list these keywords down and use them to generate some potential traffic.
While you are thinking about the keywords, look for more niche words, both technical and non-technical, as your audience likely consists of both amateurs and professionals looking for various software solutions. In doing so, you’ll be able to capture both sides of the market.
Create fresh content
You have to publish original and fresh content on your page to inform your target audience about your brand and convince them to buy your products. You can use a variety of content to attract the customers’ attention like blogs, photos, video tutorials, etc.
To succeed in SEO, you have to focus both on the quality and the quantity of your content. You must publish your content consistently and regularly to build the customers’ faith in your products and services.
Optimize the on-page technical design
If you wish to master SEO, you have to invest your time in technical SEO, as the quality of your website gives an impression about the quality of your products. Work to increase your page speed, as long load times might annoy your customers, and they might leave the site even before it’s opened. Long load times also devalue your website to Google.
Also, make sure that your website is mobile-friendly, as more than half the traffic to websites nowadays comes from mobile devices. You must also fix all the broken links as soon as possible because links to dead pages can negatively affect your user experience thus your SEO optimizations.
Optimize the titles and descriptions
Page titles are crucial as they determine the ranking of your page. You must include primary keywords in your title itself and also make sure that your title is not longer than sixty-five words.
Meta descriptions also play an essential role in SEO as they briefly describe the content of your page. By reading them, the customer knows if they want to check out your entire site or not.
Image alt tags play a vital role in describing your pictures and also help to translate the image content into text. It also plays a role in the ranking of your page as search engines can read and understand these image names. Therefore, you have to focus on the optimization of these alt tags.
Read also: Optimizing Images for SEO – A Sneak Peek
You should try to give an informative name to your images, along with inserting one or two primary keywords in each of them. Besides, you have to ensure that the images are not too large, as this will affect their load time and quality.
Photos courtesy of gettyimages.com