You have finally decided to take your business online and you have created the perfect website. After having invested a lot of effort, time and money into it, you expect the site to be working perfectly and you expect it to be seen by people. I can only assume how excited you must have been at the very moment of launching a website for your Charleston business.
Quite some time has passed and you are a bit disappointed by the number of visitors you get. It’s only natural that you must have done some type of promotion already, but it just doesn’t seem to be working that well. Before you start thinking that investing in a website was a waste of time and money, check whether you have taken the crucial thing into account.
I am talking about search engine optimization. Yes, in order for your business to really get noticed by relevant people, you need to make some further investments. You might not be up for this idea since it involves spending more money, but if you partner up with Decrypted SEO Agency Charleston or a different successful agency, you will quickly see all that money returning to you.
Quite a lot of people still aren’t familiar with all the amazing benefits that come with hiring an SEO agency and letting the wizards do their work. If you are one of those who are still on the fence about whether this is a good idea, let me give you a few pointers and explanations as to why Charleston businesses and SEO go together. After that, you can decide on your own what it is you want to do.
Organic Searches Are The Biggest Source Of Traffic
Let’s say you are running a chocolate factory in Charleston. I chose chocolate because I love chocolate, but this really goes for any type of business. Naturally, you would want people like me, who love chocolate and want to buy it, to come across your company instead of another. Now, what do you think I would do if I were on the lookout for a chocolate factory?
I would open my browser and type the relevant keywords in the search bar. After that, I would scroll through the first page of Google or a different search engine and check out the results I got. You can be sure that I won’t go to the second page. That means that your business should be on the first page and that’s what SEO can do for you. This is an example of an organic search and it is important because it doesn’t simply drive any kind of traffic to your website, but it drives relevant traffic, i.e. the people who actually need and want what you are offering.
Here’s more info about why organic search is important: https://searchengineland.com/4-reasons-organic-better-230003
Long Lasting Results Matter
You could easily pay for some ads and drive traffic to your site for a while, but this is more of a short-term solution. I’m not saying that you shouldn’t invest in ads. I’m simply saying that you should know when ads are the way to go and when you should think about long-lasting results. In my humble opinion, you should always think about long-lasting results and the ads should be an occasional strategy.
Can you guess what can bring long-lasting results and help your chocolate factory in Charleston succeed? If you guessed “SEO”, then you have figured out what I am talking about. Or, the title of this article helped you guess correctly. In any case, you need to understand that search engine optimization is a long-term strategy which brings long-term results. It takes time to get on that first page, but once you do, the agency you have hired will make sure to keep you there for years and years to come.
Your Audience Needs To Trust You
I am fairly sure that you want to build an audience that trusts you. If people trust you, they will buy your products and your services, which is your ultimate goal as a business in Charleston. When you pop up in the first couple of results in people’s organic searches, they will definitely start trusting you. As you can see on this page, trust is one of the three most important pillars of SEO, which means that this marketing strategy is perfect for building a great reputation and a loyal audience.
New Opportunities Can Arise
Once you establish yourself as a trustworthy Charleston business with the help of SEO and once people remember your name and your brand, you might find yourself being offered all kinds of new business opportunities. Guest posting is rather popular these days and it can really be good for your business. When SEO brings you to the first page of Google and helps you create a name for yourself, you might get contacted by a lot of people looking to collaborate and that can drive more revenue.