Marketing is a non-negotiable part of running any business, and one of the most significant marketing tools is social media. In recent years, there has been a surge in businesses using TikTok to reach new audiences and promote their products or services, and with over 1 billion active users, this is the right move.
If you’re thinking of using TikTok for your business, here are some tips on how to grow your account and get the most out of the platform.
Create Engaging Content
Countless videos compete for attention on Tiktok, so you’re not going to grow an audience if you only post videos lacking creativity.
There are different ways to create engaging content.
For example, you can make educational videos that show off your expertise while mentioning your products and services, whether it’s an about 3D printed mold for castings or how to make a perfect scrambled egg. Or you can go for a more light-hearted approach and make entertaining videos that will make people laugh while plugging your business at the end.
You can also get creative with the shooting techniques for your videos, such as using stop-motion animation or filming in slow-motion.
Whatever content you create, make sure it’s attention-grabbing and will resonate with your target audience.
Hashtags are essential on TikTok, helping users find your content and giving you insights into what’s trending.
Before you start posting videos, research which hashtags are prevalent in your industry and use them in your videos. For example, if you run a pet store, you could use hashtags such as #petstore or #pets.
You can also create your own branded hashtag that users can follow to see all your TikTok videos in one place. For example, Nike has the branded hashtag #justdoit.
Collaborate with other Tiktokers
A great way to grow your business on TikTok is to collaborate with popular accounts in your niche.
Not only will this give you exposure to a new audience, but it will also help you create more engaging content as you’ll have to come up with creative ideas together.
For example, if you sell clothes, you could collaborate with a fashion blogger and do a joint video showing off your latest collection. Or, if you’re a make-up artist, you could collaborate with a beauty influencer to shoot a makeup video tutorial.
Use TikTok Ads
If you want to boost your business on TikTok, consider running ads.
TikTok offers a range of ad types, such as brand takeovers, and hashtag challenges, so you can find the perfect ad format for your business.
Ads on TikTok are also relatively affordable, so you don’t have to break the bank to give your business a boost.
These are some of the top ways you can grow your business on TikTok. So if you’re considering using this platform to reach a new audience, keep these tips in mind.