Content is king, and this concept is already well known in content marketing strategy. In the eye of the search engine like Google search, unique and well research content will rank higher in Google search results. According to SearchEngineWatch research, the first position in search engine results will have a 30% to 40% click-through rate (CTR).
But what does this mean? for example, if the keyword for “best web tutorial” were searched globally around 10,000 daily, then you will (maybe) get 30% traffic per day from Google search, that’s about 3,000 to 4,000 traffic referrals from Google. Imagine if you ranked a certain keyword with 1 million volume searches globally per day, you will easily get about 300,000 daily search engine traffic.
Getting First Position in Google is Not Easy
However, getting your site content to rank higher in Google Search is not an easy task. Even though you have unique and well-research content, it might disappear in Google search results behind thousands of new content indexed and updated daily. One of the most efficient ways for your content to get a higher rank in the search result is getting a sufficient amount of back-link from other high domain and page authority sites. But let’s face it, people are greedy :), they won’t link your content unless you have something to offer, a “link candy” you could say. This is where an infographic comes in handy.
Read also: What is an infographic?
The graphic is Pretty, Text is Ugly
Information process through graphic or visual content is more effective than text words. Hence the use of infographics in content marketing is becoming popular and favored by web readers. Many content marketers sought the solution of hiring a graphic designer to create an appealing yet informative infographic for their content campaign. However, not everyone can afford to hire one to promote their fresh and useful content, and they can opt for presenting the information to their client in a fashion using Webinar Care which suited the current situation in 2022.
However, today we are going to talk about our favorite top five free online tools to create infographics that you can use for free and upgrade to a paid subscription for more features in the future. These tools are much cheaper than hiring a graphic designer to create an infographic for your content.
Piktochart is the best free online tool for creating infographics. They provided extensive tutorials on how to get started on their tour. Their program is easy to use and offers tons of freedom in building and editing your infographic using their simple graphic tools. They have categorized icons, resizable canvas, design-driven charts, and interactive maps to utilize.
Their UI interface is what makes Piktochart rated best. All the necessary tools you need to create a new infographic are user-friendly, making a “designer” out of you. They also show how versatile infographics are for different audiences such as school, work, website, or social media. Piktochart prepared a “how to use” section to create infographics effectively.
Vizualize.me enables you to create infographics for free with free signup first, they offer tons of ready-made beautiful templates, various selections of treemaps, and pictograms. You could choose to print and download in high-quality png or pdf format.
Infogr.am has the best for charts-related infographics. For illustrating data, there are more than 30 different types of charts to choose from. Anything from bubble charts and treemaps to simple pie charts. Data entry can be easily done in Infogr.am’s built-in spreadsheet, or you can import your own XLS, XLXS, and CSV files. Once your infographic has been edited and beautifully designed, you can save it to your computer as a PNG image for free. The only downside is they only offer to save a file into PDF format with paid subscriptions.
Visme is great for creating interactive presentations infographics. They provide various types of simple templates, and a huge library of free shapes & icons to choose from. The templates are set up simple and beautiful. You could easily edit the place-holder text, insert your own text, and publish your infographic within seconds. One of their great features is how easy to change percentages within the charts. All you have to do is click on the graphic you would like to change, enter a new number, and the chart will instantly change to the new chart automatically. Saving you hours of time trying to do it on your own.
Easel.ly is a great tool for creating infographics but lacks some of the guidance and features compare to other tools above. But they have one of the best templates ready for you to create an infographic. You get access to a library of things like arrows, shapes, and connector lines, and you can customize the text with a range of fonts, colors, text styles, and sizes. Their online tool also lets you upload your own graphics and position them easily with one touch. However they did not provide a “How To” section for beginners using their tools, you will have to begin the “design” process without any step-by-step instruction to get started.
How Infographic Can Help You?
Infographics are an effective way to drive traffic to your site(s). Studies had shown that:
- Visual presentation is more engaging than text, the brain process information quicker with graphic and text combined than merely just text.
- Web readers love to share infographics, an appealing and useful infographic could be shared thousands or millions of times on social sharing sites such as pinterest.com where web readers pin their favorite graphics found, the link-back to your site source’s infographic will drive more traffic.
- Infographic presentations can receive more engaging and comments than plain text presentations.
- Its easy to share via email or you can attach the infographic to your email subscribers who don’t have time to read your content.
Don’t be shy, let other bloggers know
Infographics that went viral will drive quality traffic and back-link to your site. You could try sending the infographic you created to other bloggers in hopes of gaining their attention. At the very least other bloggers would consider you as another resource for visual content for their readers. This will definitely increase your credibility and they will send people to your site in the good spirit of sharing your info-graphic content.