It has been reported that 55% of visitors will spend no more than 15 seconds on a website, which means, unfortunately, you only have a small amount of time to impress a potential customer.
If your website is unattractive, hard to use, or similar to your competitors, it will be difficult to convince a visitor to engage with your business and buy your products or services, but it’s not impossible.
If you want to increase your customer base, and develop a distinctive brand, read the five ways to make your website stand out below.
1. An Attractive Layout and Structure
To successfully differentiate your website from your many competitors online, you must develop a unique layout and structure, which will grab your visitors’ attention. It is one of the easiest ways to set your brand apart from the crowd and wow your target audience.
However, you’ll need exceptional front-end developer skills to do so. To create a website that has the wow factor, contact a professional agency in web design Surrey.
2. Smooth Navigation
Many companies make the mistake of offering an attractive website but poor navigation, which can negatively affect the user experience. If you want your demographic to spend a considerable amount of time on your site, you need to ensure it is simple to use and easy to navigate.
For example, organize your site information on clearly-defined web pages, which can help your customers maneuver from page to page. If your visitors need to root for a product, service, or your contact information, they’ll become easily frustrated and will click away from your site.
3. Top-Notch Content
If your site is filled with grammatical errors and keyword stuffing, it will appear anything but professional. To connect your business with professionalism, creativity, and high-quality, you must only publish top-notch content on your website.
Not only must it be free from misspellings, but it should be interesting and engaging, which will convince a reader to:
- Buy your products
- Share your content
- Become a loyal reader
4. Attractive Colors and Images
In addition to refining your site’s layout and structure, you must back up its design with attractive colors and images, which will make it more aesthetically pleasing.
For example, incorporate hues that complement your brand’s color scheme and add high-quality images to evoke an emotion in your visitors. You also must select photos that reflect your company’s tone of voice, which can help you to create a visual identity.
5. Optimize Your Site for the SERPs
Well-optimized pages can help you to build a powerful site, which can lead to greater brand awareness, a wider customer base, and a bigger revenue.
You will need to embrace various search engine optimization tactics that can help you to exceed your competitors in the SERPs and become an industry leader, such as keyword integration, improved site speed, and a mobile-friendly web design.
By following the above tips, you could develop an attractive, unique website that your biggest competitors would struggle to rival.