Page Authority and Domain Authority – What Do the Two Terms Refer To?

page authority and domain authority what do the two terms refer toDomain authority refers to a score – on a 100-point measure – created by Moz to assist forecasting a site’s rankings on popular search engines. Domain authority comes in handy when trying to compare performance of one site to another. Besides, it helps to monitor the strength of a site over a given timeframe. The DA metric is determined by putting together other link metrics including root domains, range of total links, MozTrust and MozRank among others into one score.

At, when determining our DA, we utilize machine learning alongside Google’s process to idyllically determine the way search engine outcomes are created. This computation comprises of more than 40 indicators. In this case, it is good to understand that your site’s DA is subject to fluctuation. Hence, it is good to utilize DA as a perfect metric alongside other sites in the stead of the traditional scale of your internal-based SEO efforts.

So what do these two terms – DA and PA – mean? Well, while Domain Authority determines the prognostic ranking ability of the whole site (domains and subdomains), Page Authority focuses of the ability of a specific page. Likewise to DA, PA is also a score (on a 100-point measure) created by Moz and it is used to foretell how a particular page is going to rate in search engines. PA is centered off data from Mozscape web index and consists of link counts, MozTrust, MozRank and many additional features.

You do not have to strain yourself just trying to figure out where you can find Domain Authority for your site. Perhaps the only problem should be to ensure you stick to the SEO best practices when acquiring these domains from the numerous marketing platforms throughout the web. There are various tools to help you determine your site’s domain authority. These include Open Site Explorer and /or Moz’s free SEO toolbar, the MozBar.  Authority metrics are incorporated into entirely all Moz Analytics campaigns and into the Mozscape API as well.

It is therefore appropriate to utilize DA and PA as comparative algorithms when carrying out a keyword research campaign and establishing pages of sites with significantly a higher amount of strong link profiles than the rest. Although MozRank metric may be used to provide solutions to questions concerning popularity of raw links (whereby the link counts clearly indicates the amount of sites or pages connecting, authority figures are top-level metrics trying to offer an answer to – How powerful are links of this page when it comes to their rankings on Google?

Is it possible to manipulate this type of metrics?

Well, contrary to other types of metrics, it is quite hard to directly influence Domain Authority. It comprise of a sum of metrics such as link profile, MozRank and MozTrust to list a few with each one of them contributing to the score. This is something that was intentionally done considering that the score is supposed to give an estimation on the performance of a given in search engines like Google.  The fact that search engines (Google) considering various factors, any metric that attempts to compute it must also be prepared to involve various factors too.

In this case, if you are thinking of influencing this score, then the most effective way to achieve your objective is by enhancing your SEO. Specifically, you must concentrate of improving your link profile (which affects MozTrust and MozRank ), by attaining additional links from highly authoritative web pages.

Bottom line – Getting the most out your blog is the best reward you can ever expect. However, without doing things the right way, your efforts can be rendered futile. It is for this and other reasons that we recommend you visit us at to learn the SEO best practices and enjoy the fruits of your hard work.

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