When starting on a big, time consuming project such as starting a blog, you’ll kind of want to be sure that all your hard work and efforts will pay off, and that it will stand the test of time. After all, you won’t want to put all that work in for it to disappear into the background in a few months.
When building a blog from scratch, you should aim to keep that sense of longevity that you want to achieve in mind as you begin. That way, you’ll have a stronger idea of the certain things you can do right from the early stages, to give it as best a chance as possible for being successful and timeless. Here are some tips for doing just that.
Have a clear identify from the beginning
Knowing who you want to be as a blogger – whether you’re an individual blogging about your lifestyle, or perhaps you’re writing on behalf of a business – will be crucial for establishing your author’s voice, and therefore establishing yourself and your brand. Ask yourself what you want to be known for, and think about these key points every time you sit down to write a post. Also think about what makes you different and unique, so that you can use that at your advantage when helping your blog stand out from the rest.
Get the actual website design right
The way your blog or website actually looks will have a huge impact on its success and longevity rating. After all, you’re not very likely to go and revisit a site you thought looked bad, that was full of distracting images/videos, was hard to read, hard to navigate around etc. Therefore it’s so important that you get even the initial design right from the start, and adapt it as you see fit. If you’re serious about blogging, you could even hire professional help from the likes of www.1and1.com/website-builder to make things much easier.
Set up lots of social media accounts and link them to your blog
If you want your blog to last, you’ll have to think about ways in which you can get it out there to the masses. The main way to do this is by sharing each post you write onto a variety of social media channels. There’s a fantastic article here regarding tips for using social media to boost your blog’s traffic that’s well worth checking out. Linking your social media accounts to your blog is another great way for your audience to get to know you a bit better too, as they can follow you on your different channels to see a unique insight into your life/business.
Stick with it
It may seem an obvious point, but it’s one we couldn’t leave out. To put it simply, if you want something to last, you need to stick with it and continue to put the effort in regularly. Update your blog regularly with fresh, interesting and unique content, interact with your readers and offer them something new. Your hard work will pay off!